Feeling stuck when it comes to growing your brand on social media? Maybe you’re unsure what to post, struggling with engagement, or constantly battling the algorithm. In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about social media strategies that help you grow your audience, build community, and actually make sales. We break down how to be “algorithm-proof”, why trying to be on every platform might be hurting your brand, and the underrated strategy that most businesses completely ignore. Kristina also shares exactly how she built a thriving social media and podcasting agency with 85+ clients, and why community is the secret weapon for long-term success.
HIGHLIGHTS
00:00 Why do you have to shoot your shot if you want to grow?
05:30 Meet Marina Middleton, CEO of Create & Cultivate.
09:30 The reality of growing up in an immigrant family and how it shaped Marina’s work ethic.
15:15 What Marina learned from getting laid off and pivoting to entrepreneurship.
19:30 How to start working with Reebok, YWCA, and major brands without any connections.
27:30 Lessons from buying a company, leading a team, and navigating imposter syndrome.
32:45 The bold DM that led Marina to buy Create & Cultivate (this is WILD).
40:15 What every woman should know about scaling, raising money, and building to exit.
44:00 The biggest struggles female entrepreneurs face at different stages of business.
46:15 What can attendees expect from the Create & Cultivate Festival in 2025?
RESOURCES
Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Kristina: @kristina.bartold
The Social Snippet: @thesocialsnippet