Tiffany is a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. We are saying things in this episode that might be hard to hear, but they will certainly help you determine if you’re ready to stick it out in your business or not. We’re talking all about the differences between a personal brand and a product-based business, how to bring both to market and make them sellable and pivoting when the time is right. Tiffany currently runs two businesses––one that scales multi-billion companies like Proctor & Gamble, Kraft Foods, and Nabisco––and another that is her passion project, ProjectME with Tiffany Carter, to help small business owners make money online using the strategies and techniques that are typically only accessible by big businesses.
Episode Timeline & Discussion Questions:
( 3:02 ) Welcome back to Earn Your Happy.
( 4:06 ) Lori introduces Tiffany Carter.
( 5:35 ) Tiffany joins Lori in conversation.
( 9:58 ) Lori asks Tiffany, “Tell people what you were doing before you started the business you’re doing now and how that transition looked.”
( 16:42 ) Lori asks Tiffany, “Tell me a little bit about the difference between having a personal brand versus a product.”
( 19:15 ) Lori gives a special thanks to her sponsor, Away.
( 22:05 ) Tiffany explains more about what goes into having a product-based business.
( 25:03 ) Tiffany and Lori discuss how to conduct market research in today’s landscape.
( 28:28 ) Lori thanks her sponsor, Territory Foods.
( 30:22 ) Lori asks Tiffany to continue speaking on the differences between a personal brand versus consumer packaged goods (CPG).
( 31:40 ) Tiffany explains how to evaluate your own behavior and use it to drive how you should package your own product.
( 33:33 ) Lori and Tiffany talk about trading your time for money in the two different types of businesses.
( 37:08 ) Tiffany and Lori discuss how to make your personal brand sellable.
( 41:36 ) Lori asks Tiffany, “At what point with a personal brand, can people add another element to it?”
( 47:42 ) Lori asks Tiffany, “Have you ever suggested people with a personal brand have an actual physical product and what does that look like?”
( 50:29 ) Lori asks Tiffany, “What are some last words around the realness of being an entrepreneur in either one of these spaces?
( 53:47 ) Lori asks Tiffany to share how we can find and support her.
( 55:34 ) Lori asks listeners to take a screenshot of this podcast episode and tag @projectme_with_tiffany, @loriharder and @earnyourhappy.
Guest Bio:
Tiffany Carter takes the mystery out of making BIG money while doing something you love. She uses a magnetic combination of her clear-cut communication style that she developed as a TV news broadcaster for NBC and CBS, her business savvy as a multi-millionaire entrepreneur, and her intuitive ability to identify money blocks, to release what is preventing you from reaching your financial and lifestyle goals.
She’s a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. Tiffany is most well known for helping big brands and small business owners generate consistent clients and cash online, using her Emotional Based Sales Techniques™.
Tiffany currently runs two seven-figure businesses: one that focuses on scaling multi-billion dollar brands such as Proctor & Gamble, Kraft Foods, and Nabisco. Her passion business and podcast, ProjectME with Tiffany Carter, was started four years ago, to help small business owners make money online using the strategies and techniques that are typically only accessible by big businesses.
Tiffany is a passionate advocate for sex trafficked women and children. She lives in Los Angeles with her fiancé and two rescue dogs, Sir Chubbs and Loke.