421: Managing Relationships, Starting a Company and PR with Jen Proctor

Jen Proctor left a very lucrative career as the head of talent with a Sony subsidiary to start her business, Cultivated Entertainment, because she wanted to be her own boss. Her company has scaled massively in the last six months and she’s really had to ask what are the aims behind the goals that she’s setting. In this conversation we talk about all the hard things that go along with being an entrepreneur because, as Jen says, nobody knows what the heck they’re doing!

Question Highlights:

  • What makes your business unique?
  • How do we create a belief that we’re ready for the next step?
  • How do we know when we’ve really thought a goal through?
  • How do you cultivate relationships with celebrities like David Spade and businesses like Disney?
  • What are you struggling with right now?

Guest Bio:

Jen Proctor is the CEO and founder of the full-service talent consulting firm Cultivated Entertainment. She is responsible for bringing talent, newsmakers and tastemakers to various platforms like TV, digital, live, brands and events. Jen approaches every aspect of her life and business with compassion and contributes her success to building incredible relationships and trust.