618. Create What You Wish Existed and Turn It Into a Massive Business – with Amy Lacey

Amy Lacey and her company Cali’flour Foods are taking the food industry by storm. Long before I knew the person behind the product, I was a big fan. I’m all about feeling good about the food that we eat, and Amy’s food shows that you don’t have to compromise tasty food to be healthy. She’s so incredibly generous with her time and her wisdom, and she’s devoted to helping others launch their businesses as well.


Question Highlights:

  • What is your journey to build what you built?
  • Where can people find Cali’flour Foods?
  • What is your biggest mindset transformation?
  • Why is it so important for female founders to go for it and support each other?


Guest Bio:

Amy Lacey is the founder of Cali’flour Foods.   She believes that eating healthy should taste as good as it makes you feel.  Most people are tired of sacrificing flavor for health.  That is why she developed the first no mess, no-stress cauliflower pizza crust that actually satisfies your cravings so you can maintain your healthy lifestyle! 

Amy is one of the 23.5 million people suffering from an autoimmune disease.  After being diagnosed with lupus in 2010, she realized she needed to change her eating habits.  With that in mind, she set out to recreate foods that no longer worked for her. She measured the success of the products by her inflammatory reactions and finally came up with healthy and delicious alternatives to some of her favorites.  From that journey, Cali’flour Foods was born. 

Amy is a national best-selling author of Cali’flour Kitchen and The Clean Switch.     Her Cali’flour products have won numerous awards, have been featured on the Dr. Oz show, in Food & Beverage Magazine, GQ, and OK! magazine and as one of “Whoopi’s Favorite Things” on The View.  Cali’flour Foods is a two-time Clean Eating magazine award winner.

Amy’s future business plans include working with budding entrepreneurs to develop and launch their food products and continuing to mentor girls and young women.  When she is not hard at work, you can find Amy enjoying the great outdoors with her family.  Amy lives in Melbourne, Florida, with her husband, two sons, and daughter.