622. Creating a Better Business Model – with Brittany Driscoll

Brittany Driscoll is the co-founder and Chief Executive Officer at Squeeze, which is dedicated to creating a better massage experience and brought to you from the founders of Drybar. At the age 25, Brittany was diagnosed with stage 2 melanoma. She caught it early and is now cancer free, but it changed her perspective on life forever. Along with her husband, who is also a cancer survivor, they are dedicated to building a positive mindset and healthy lifestyle, which motivates her even more to continue the feel good revolution at Squeeze.

Question Highlights:

  • How are you dealing with stress?
  • What is your background?
  • What do your hard days look like?
  • When is franchising the right option for someone?
  • Who is this for?
  • How does the investment process work for starting a franchise?

Guest Bio:

Brittany is Co-Founder and Chief Executive Officer of Squeeze and responsible for, well, everything. Prior to launching Squeeze, Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M. She also opened more than 50 new shops and launched the Drybar product line internationally, as well as in Sephora, Ulta and Nordstrom.

Before Drybar, Brittany spent over a decade in marketing and advertising at agencies, including Mistress (Mattel, The Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota) and experiential agency USMP (Home Depot). Brittany believes wholeheartedly in the power of a great experience and is excited to build a feel-good revolution!