625. Why You Need a Platform Element in Your Business

If you’re building a business, I want you to consider thinking of your business as a platform for other people. What does that mean? A platform is anything where you get to showcase another person’s voice. Every single thing that you desire is going to come through human connection, and we can do that by not only creating the brand that we want, but thinking about how it can serve, connect, and elevate other people.