643. Expectation Hangovers, Comebacks, & Building Companies – with Marian Leitner

In this quickie interview, Marian Leitner of Archer Roose Wines shares the story of founding an alcohol company, when she knew it was time to go all-in on her business, and how being an entrepreneur is full of hard times. For anyone interested in starting a business, or curious to hear from someone who’s been through it before, this is a great resource.


Question Highlights:

  • Where did the idea for Archer Roose Wines come from, and what was the tipping point that made you go all-in?
  • Did you come across why there weren’t a lot of competing companies in your industry?
  • Who do you go to to help get your idea off the ground?
  • What was a time where you felt close to quitting?


Guest Bio:

Marian Leitner-Waldman is the Co-Founder and CEO of Archer Roose Wines. Founded with her husband, David Waldman, co-founder of Pheasant's Tears Winery, Archer Roose is a modern wine company that brings terroir driven wines to consumers with a rebellious spirit. Their wines are served at James Beard Award Winning Restaurants, boutique hotels and hip rooftop bars and have been recognized by Wine Enthusiast, SevenFifty, CNBC, Forbes and the Washington Post for their quality and sustainable formats. Marian holds a B.A. from Johns Hopkins University in International Relations. She is a MassChallenge Finalist and a Babson Breakaway Challenge Finalist, and recognized by the Boston Harbor Angels as one of the top entrepreneurs of the year. While Archer Roose has operations in four countries (Argentina, Chile, France and Italy), Marian lives in Boston's South End with her husband, their son, Lawson, and their dog Flashman.