656. Behind the Scenes of Building and Selling a Massive Brand – with Josh Landan

I love hearing about the raw, real journey it takes to build a company from the ground up. Bringing your passion to life despite all of the walls you hit along the way is a story I will never get tired of hearing. And the story of Josh Landan is just that. He’s the founder of Saint Archer Brewing Co., which he just sold to Coors for $100 million, and then he sold Ashland Hard Seltzer to Anheuser-Busch after only eleven months of building the brand. It’s truly inspiring and you’re going to take so much away from this conversation.

Question Highlights:

  • How do you deal with the pressure of entrepreneurship?
  • What happened in Philadelphia?
  • What gives you such confidence in your ideas?
  • How do you create authentic connections with your investors?
  • How do you stay so self-aware?
  • What are you working through in your life right now?
  • How do we keep our massive drive but also make it feel like no big deal?
  • What are three universal truths about building a business?
  • What is the payoff from being an entrepreneur?
  • What do you want to leave people with?

Guest Bio:

Josh started his career telling stories from behind the lens – filming, directing, writing, and producing films and documentaries featuring some of the world's top surfers, snowboards, and skateboards. The passion for bringing his athlete friends’ stories to life led him to create Saint Archer Brewing Co. and later Harland Brewing Co.

Recognizing all of his friends were quickly developing a taste for hard seltzer, Josh saw an opportunity to create something different and tell a new story with friends from all walks of life. Ashland Hard Seltzer was brewed to bring together people from all walks of life, to share moments, and create stories as one. Moments are fleeting. Stories live forever. Cheers!