668. How to BE the Most Powerful You – with Jessica Zweig

Jessica Zweig is a girl on FIRE. Not just because she’s doing big things in the world, but because she’s truly tapped into the power of being herself. You hear it all the time: Being your authentic self is your superpower. But how do you do that? Jessica is going to show you how you can activate this power inside of you at this very moment, reminding you how to get out of your head and figure out what it is about you that makes you unique and apply it to everything you do.


Question Highlights:

  • How did you get comfortable asking for things outside of your comfort zone?
  • What does it mean to build an obsession-worthy personal brand?
  • What do you do when you think you’ve found yourself and then you go and do something new?
  • Why should you build a personal brand in the first place?
  • How do you start building out a personal brand?
  • What is something that you wish more people knew about you?


Guest Bio:

Jessica Zweig is the CEO of the SimplyBe. Agency, a premier personal branding firm based in Chicago, serving clients across the globe. Named a “Personal Branding Expert” by Forbes, a Top Digital Marketer To Watch by INC, and honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year” in 2018 and 2019, Jessica facilitates sold-out workshops and speaks on the power of personal branding to corporations including Google, Salesforce, Virgin, Nike, Motorola, Red Bull, and Bank of America. She also hosts the top-ranked marketing podcast The SimplyBe Podcast. Jessica’s debut book, Be: A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, launches in February 2021 with Sounds True, an imprint of Macmillan. 

After growing up in Highland Park, IL, and attending the University of Illinois Urbana Champaign, Jessica co-founded CheekyChicago, one of the premier lifestyle magazines in Chicago. The website was a huge success, and although Jessica was known as a Top 10 Chicago “It” Girl, behind the scenes her life was far from perfect. The website began to lose money, and Jessica’s relationship with her co-founder turned toxic, but she still strove to maintain the façade of success. After overdrafting her checking account and unable to pay her cell phone bill, Jessica realized she wasn’t being her authentic self. Instead, she was operating from a place of fear which prevented her from true success. This revelation led Jessica to found her own company, SimplyBe. Agency, in 2014.  

At SimplyBe., Jessica and her team work with corporate executives, entrepreneurs, and creatives to become recognized industry experts and thought leaders. SimplyBe works with clients including Heineken, Morningstar, Blackstone, Mars, Vishen Lakhiani, Jason Rosenthal, Andrea Levoff, Larry Jordan, and many more to successfully develop their personal brands while highlighting their greatest business asset: their authenticity. Her business provides customized branding, marketing, and creative services with an emphasis on core values like kindness, truth, service, and of course, authenticity. 

Jessica believes authenticity is the key to true success, and that being yourself opens up a new world of empowerment that’s not just about how much money you’re making. She’s also on a mission to debunk the perception that personal branding is an act of vanity; instead, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. 

Jessica has brought her life-changing and trademarked methodology to clients around the world, taking many from unknown experts to recognized thought leaders. In her free time, she loves traveling, meditating, journaling, working out, and reading. She is involved with multiple charities including the Humane Society, The Human Rights Campaign, I Grow Chicago, Black Lives Matter, and more. Jessica currently lives in Chicago with her husband and two dogs.