796. What Makes a Rare Breed So Powerful? with Sunny Bonnell

Sunny Bonnell is the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. She’s here to break down what being a Rare Breed really means and why companies should look out for them.

Many of us feel different from the norm in one way or another but we learn to suppress those parts of ourselves that don’t fit in. That’s rarely the right move because it’s these differences that give us an edge over everybody else – and businesses are starting to take note of it.


Question Highlights:

  • What brought the book about?
  • Can you define “rebellious” for us?
  • How do you know when you go too far as an audacious person?
  • How can businesses better integrate rare breeds into their way of working?


Guest Bio:

Sunny Bonnell is the co-author of the groundbreaking business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, as well as co-creator of Rare Breed, the popular YouTube series, and co-founder of the game-changing leadership and brand consultancy, Motto. Named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Yahoo!, Forbes, Wall Street Journal, The Breakfast Club, and hundreds more, Sunny has earned her way to the front of a workplace revolution and has devoted her work to inspiring people to think with the Rare Breed mindset to demand more of themselves, their careers, and their companies. With her business partner, Ashleigh, she has worked with the world's most visionary leaders and ambitious companies to break the status quo including Google, Microsoft, The NFL, Hershey's, USA Today, and Twentieth Century Fox. Their breakout book recognizes and examines a new kind of leader – the Rare Breed – those who dare to be different in a sea of sameness, and offers a guide to navigating your own notorious personality traits that can lead to incredible breakthroughs and triumphs in business and in life.