Ready to stop wondering ‘what if’ and start building your dream business? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how they grew from zero to a million-dollar brand within the first year, how to create unstoppable word-of-mouth momentum, and the early challenges of launching a brand with limited resources. We talk about the challenges like launching during a global pandemic, managing growth, and the power of choosing your partners carefully, whether investors, team members, or customers. Get ready to take action and make intentional choices in your business and life.

HIGHLIGHTS

00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.

06:15 What inspired you to start a podcast?

14:30 Tips to overcome the challenges of launching without a network or prior experience.

20:15 What does the two-year journey to launch a supplement brand really look like?

27:00 How micro-influencers and customers fuel unstoppable word-of-mouth growth.

30:15 When and how did you start hiring to help grow the business?

37:15 What simple tactics did you use to grow your email list?

41:30 How raising capital takes you away from daily business operations.

49:00 Best time to track marketing metrics.

56:30 Advice to aspiring founders who feel their idea is “just poking” at them.

RESOURCES

Listen to Siff’s “The Dream Maker Podcast” HERE!

Get your Arrae products HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Siff: @siffhaider