You could be the BEST at what you do, but if you’re not willing to be seen, you’re leaving clients, money, and life-changing opportunities on the table! I’m sitting down with my longtime friend, entrepreneur, and personal branding expert Jessica Burgio to talk about why your business will never outgrow your willingness to show up and how to stop being the best-kept secret in your industry. Jess shares how she went from working behind the chair as a hairstylist to building a podcast with 400+ episodes, launching a sold out $50K mastermind, and becoming the go-to mentor for women ready to turn their expertise into authority. We’re breaking down how to get into rooms that accelerate your success, build relationships that open doors, create content that actually connects with your ideal clients, and stop waiting until you feel ready to take action. Plus, we’re sharing why playing it safe with your content is keeping you invisible and how to finally own what makes YOU different so the right people can find you, trust you, and pay you. If you’re ready to stop hiding, start showing up as the expert you already are, and create the business opportunities you deserve, this episode is for YOU!

In this episode you will learn:

00:00 How to stand out in an endless sea of online noise. 

02:15 The biggest visibility mistake that keeps entrepreneurs from growing.

06:00 How to overcome the fear of being seen, judged, or rejected.

10:30 Why personal development won’t change your life unless you do THIS.

12:00 How getting into the right rooms can completely change your trajectory.

16:40 The experience that showed Jessica what was possible for her future.

18:50 How to overcome imposter syndrome when you’re surrounded by successful people.

25:50 How one mastermind led to new businesses, a podcast, and career opportunities.

29:30 What separates the top 1% in any industry from everyone else.

32:55 How one connection or conversation can change your life.

34:37 Why being your authentic self is essential for building a trusted brand.

42:15 Lessons from 400 podcast episodes about building authority and consistency.

43:30 How to choose a personal brand or podcast name that can grow with you.

46:55 Why great content isn’t enough without great marketing.

47:18 How Jessica sold out a $50K mastermind through her podcast.

53:40 How to use your content to build trust and attract qualified leads.

55:00 How to turn your expertise into authority, influence, and new income opportunities.

01:00:40 Why clarity comes from taking action, not waiting until you’re ready.

RESOURCES

Click HERE to apply for Jessica Burgio’s House of Influence Mastermind

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

FOLLOW

Follow me: @loriharder

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Follow Jessica: @jessicaburgio