Today, I’m excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our chat, Nik breaks down the anatomy of an efficient ad, shares his techniques for growing and selling your brand online, and how to increase your audience engagement.
Nik emphasizes that nailing your organic social presence will build brand awareness and drive sales. Plus, he discusses the best starting point and where to make early investments when launching your business. Listen in if you are ready to sell your brand online and take your business to new heights.
CONNECT WITH NIK
Follow Nik on Twitter: @mrsharma
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Subscribe to Nik’s Newsletter
Check out Nik’s Website
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CONNECT WITH LORI
Follow me: @loriharder
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Listen to Girlfriends & Business
EPISODE TIMELINE
(0:37) Welcome back to Earn Your Happy. Today, Lori is joined by Nik Sharma.
(4:41) Lori asks Nik, “Can you tell me what your companies are?“
(7:29) Lori asks Nik, “Did you always know you were capable of handling so many things at once?”
(12:30) Lori asks Nik, “What are three pieces of advice you wish you had at the beginning of building?”
(15:57) Lori asks Nik, “How do you track results?”
(17:49) Lori asks Nik, “Where would someone who wants to launch a brand start?”
(21:26) Lori asks Nik, “What do you think are some of the most important things to invest in at the beginning?”
(25:00) Lori asks Nik, “How do we start getting outside of our group or current audience?”
(25:38) Lori asks Nik, “When do we know when to collaborate with people or time giveaways?”
(31:18) Nik breaks down how to make an advertisement and work with advertisers.
(33:25) Lori asks Nik, “How much are you tweaking and testing things before they start hitting?”
(37:55) Lori asks Nik, “What did you need to make sure of to position yourself as a premium brand.”