856. How To Craft An Irresistible Offer For Your Digital Product (So It Practically Sells Itself) With Jess DeRose

Jess DeRose is back to talk about an amazing (and free!) three-day live experience for coaches, content creators and digital business owners in any stage of their business. The Digital Business Evolution Live Experience helps participants get clear about the foundations, marketing and sales for their big idea. She shares the vision for the event and what people can expect out of it. We discuss some of the challenges and mistakes that I’ve experienced with my own courses and how Jess will be addressing some of those at this event. Plus, Jess tells me all about her new podcast called Digital Business Evolution where she’s tackling all things entrepreneurship, leadership, investing, working with your spouse and business mindset!



Why Jess finally took the leap and launched her podcast  The story behind The Digital Business Evolution Live Experience  How to know when you’ve got a good idea The three core elements to a successful launch  Common mistakes that Jess sees in the sales part of a launch  Narrowing down the content you want to share  The Digital Business Evolution Live Experience logistics



Save your spot at the FREE 3-Day Live Experience: jessglazer.com/dbeliveexperience  Thanks to Jenni Kayne for sponsoring Earn Your Happy. Get 15% off your first order by using code LORI at checkout on jennikayne.com!   Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!



  • Follow Jess: @iamjessicaderose
  • Visit Jess’ website: jessglazer.com
  • Listen to Digital Business Evolution



  • Follow me: @loriharder
  • Follow Lite Pink: @drinklitepink
  • Follow Earn Your Happy: @earnyourhappy
  • Follow Girlfriends & Business: @girlfriendsandbusiness
  • Listen to Girlfriends & Business



A former celebrity personal trainer and elementary school teacher, Jess turned her once “cute side hustle” into a multi-million dollar business in 2 years.

Since leaving her teaching job in 2017 she has hired a team of incredible heart-centered leaders, served hundreds of clients, helped create over 10 million dollars in revenue for those clients and is committed to helping 100 entrepreneurs create 7-figure impact driven businesses (7 down, 93 to go!)

As a result of donation/awareness she and her husband built a school in Ghana, Africa with Pencils of Promise.

She’s been featured in The Wall Street Journal, Forbes, Yahoo Finance, The Today Show, Good Day New York, The New York Post, Shape Magazine.

Her mission is to cause a ripple effect and inspire change for generations to come; making a massive impact and leaving a lasting legacy beyond her singular actions.