Do you have a story, skill, or experience that could open doors for you, but you’re not sure how to turn it into a speaking career? In this episode, I’m joined by Erin Stafford, who went from leading marketing for a major healthcare company to earning $1 million in speaking fees in just 2 years. We talk about how to find the message you’re meant to share, build credibility without waiting for a bestselling book or a huge following, and turn the everyday moments people relate to into powerful stories. Erin also breaks down how to create a signature keynote, customize it for different audiences, pitch yourself for paid opportunities, and build a professional brand that makes it easier for people to book you. Get ready to discover how your story can become one of your most powerful professional assets.
In this episode you will learn:
00:00 Meet Erin Stafford, corporate marketing executive turned million-dollar keynote speaker.
04:15 Finding the one topic you want to be known for as a speaker.
08:00 How to build credibility even if you don’t have an extraordinary personal story.
13:15 What is the biggest mistake new speakers make when building a keynote?
18:15 What’s the difference between corporate keynote speaking and selling from the stage?
20:45 What you can realistically earn as a paid speaker.
23:00 How to keep your speaking topic relevant without constantly reinventing your message.
25:15 Why repeating one signature talk can build confidence and improve your delivery.
27:30 Presentation tricks that help you remember your content and stay on track.
31:30 Why being imperfect on stage can make you more relatable.
36:00 What are the essentials every speaker needs on a professional website?
42:30 How your corporate experience can help you connect with an audience.
43:45 The questions to ask before an event so your keynote speaks directly to the audience.
46:30 What to do when technology fails and your presentation doesn’t go as planned.
50:15 Creating a consistent personal brand that makes you recognizable.
53:30 The mindset shift that helps you take action before everything is perfect.
57:30 Why storytelling and communicating your value matter more than ever in the age of AI.
RESOURCES
Learn how to build a million-dollar speaking career with Erin Stafford at the Million Dollar Speaker event on November 6–7 in Hollywood, California HERE!
Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE!
Make your own Million Dollar Media Kit HERE!
Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Erin: @erinmstafford