828. The 40/70 Decision Making Rule

When we’re indecisive and sit on the fence, we basically have a fence post up our behind, which is more uncomfortable than actually making a decision. On today’s episode, I’m talking about the 40/70 decision making rule from Kim Perell’s book Jump. The idea is that you need no less than 40% and no more than 70% of the available information to make a good choice. Challenges are going to come up no matter what, so ask yourself if you have between 40% and 60% of the data to take the leap. I bet you do! 




Episode Timeline & Discussion Questions

( 2:46 ) Welcome back to Earn Your Happy.

( 3:26 ) This week, I want to talk about decision making.

( 4:12 ) Indecision is still a decision. 

( 5:17 ) Lori talks about today’s sponsor, Fabulous. 

( 7:32 ) Lori explains Kim Perell’s 40/70 rule from her book Jump. 

( 8:41 ) Kim’s advice for entrepreneurs is to go bigger. 

( 9:50 ) Lori shares some challenges that she’s faced with Lite Pink and how she’s shifted her mindset around those problems. 

( 11:36 ) Next week, tune in because I'm gonna be talking about defining success for you.