Do you have an idea that keeps coming back to you, but you’re still wondering if it’s worth pursuing? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how she went from researching health and wellness for herself to creating a supplement company with her husband, why she focused on building an incredible product before anything else, and how gifting, word of mouth, and community helped Arrae grow organically. We also talk about raising capital, choosing investors you actually want to partner with, building a team, tracking your marketing, and why focusing on profitability earlier matters. Get ready to take your idea seriously, start small, and build something you’re proud of.

In this episode you will learn:

00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.

06:15 What sparked your decision to start a podcast?

14:30 How to take action on an idea even when you don’t have experience or a network.

23:30 What does the 2 year journey to launch a supplement brand really look like?

30:00 How gifting and word of mouth can turn early customers into powerful advocates.

33:30 When is the right time to start hiring and delegating in your business?

40:30 The strategies that helped Arrae build a powerful email list.

47:45 How raising capital takes you away from daily business operations.

55:15 Why you should start tracking your marketing metrics earlier.

01:03:00 What should you do when an idea keeps “poking” at you?

RESOURCES

Listen to Siff’s “The Dream Bigger Podcast” HERE!

Get your Arrae products HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Siff: @siffhaider