We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click! 

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CONNECT WITH CHRIS

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Episode Timeline & Discussion Questions

(0:29) Welcome back to another He Said She Said episode of Earn Your Happy.

(1:58) Lori and Chris are talking about a question they get asked often: How do you sell out so many products? 

(3:09) Chris asks Lori, “What does audience mean to you?” 

(5:17) Lori asks Chris, “When you want to launch something, what are you most focused on?”

(8:59) Chris talks about how to become omnipresent with your messaging. 

(12:05) Chris and Lori discuss what to expect with conversion rates. 

(15:57) Lori shares how she created a lead magnet in under two hours.