861. How To Nail Your Business Pitch with Jaclyn Johnson

As we wrap up Women’s History Month, I couldn’t think of a better person to have on the show than Jaclyn Johnson to talk all things venture capital and showing up for women in business! It’s been almost four years since I’ve had Jaclyn on, and I’m in awe of everything she’s accomplished in that time. She’s the founder & CEO of Create & Cultivate, as well as her latest project, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. 

We talk about how she stays motivated, her experience with selling her company, and the importance of setting boundaries. We also discuss how to overcome rejection, her advice for pitch meetings, and details on some of the amazing companies that she’s backing. No matter where you are in your entrepreneurial journey, Jaclyn has so much wisdom and inspiration to share with you all in today’s episode!

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About Jaclyn:

Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female-owned startups and launched her second multi-million dollar company, Create & Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen-Z-ers on the career come up. This passion for supporting female entrepreneurs has sparked her latest endeavor, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. 

Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change-agents and disruptors are flexing real influence.

Discussion Question

( 3:16 ) Welcome back to Earn Your Happy. Lori is joined by Jaclyn Johnson, founder & CEO of Create & Cultivate and New Money Ventures.

( 6:00 ) Jaclyn joins the conversation. 

( 6:21 ) Lori asks Jaclyn, “Tell me about what happens when you start to know that you're getting an itch to do something else?”

( 7:29 ) Lori asks Jaclyn, “What's going on with you emotionally and physically, when you start to know that there's a new chapter?”

( 9:35 ) Lori asks Jaclyn, “When was the first conversation about getting acquired and acquisitions? Did you know what that word meant?” 

( 12:27 ) Jaclyn says, “I think you really have to think about the moments in time and what's missing, and what you can bring to the table as the person who wants to bring that into the world.”

( 14:42 ) Jaclyn describes the time in her life when she was writing WorkParty and building Create & Cultivate. 

( 16:46 ) Lori talks about one of today’s sponsors, Issuu. 

( 19:35 ) Lori asks Jaclyn, “How did you kind of grow from there? How did you continue to build that network?”

( 23:47 ) Jaclyn shares the inspiration and motivation behind starting New Money Ventures. 

( 25:54 ) Lori talks about another sponsor of today’s show, Splendid Spoons. 

( 28:18 ) Lori asks Jaclyn, “How did that conversation get started? Where does the money come from?”

( 29:30 ) Jaclyn defines common venture capital terms like limiting partners and fund managers. 

( 30:37 ) Lori asks Jaclyn, “What part have you loved the most about that?”

( 32:38 ) Lori asks Jaclyn, “What is your absolute favorite thing to talk about right now?”

( 34:39 ) Lori asks Jaclyn, “You said NFTs. I'm so curious because I just started thinking about them. What is your take on NFTs?”

( 37:17 ) Lori asks Jaclyn, “What does that look like when you want to learn just what is new and what's coming next?”

( 40:45 ) Lori asks Jaclyn, “How have you dealt with all of the pressure and really attempted to also enjoy the journey?”

( 42:41 ) Lori asks Jaclyn, “What would you tell women who are wanting to start a business or start a company or start a raise?” 

( 46:02 ) Jaclyn talks about how she deals with rejection. 

( 47:40 ) Lori asks Jaclyn, “What are some things that you want women to know about starting a company, raising money?”

( 49:50 ) Lori asks Jaclyn, “What are your most frequently watched type of Tik Tok videos and then what's on your IG popular page?”

( 50:54 ) Listeners can get in touch with Jaclyn at @jaclynrjohnson, @newmoneyventures and newmoneyventures.co

( 51:09 ) Listeners can share this episode on their Stories, tag @jaclynrjohnson and @loriharder, and let them know what their biggest takeaway was.