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532. Take and grow your business idea online right now – with Jess Glazer

Jess Glazer rocks my world. She is a full-time entrepreneur and CEO and has mastered the art of pivoting. After eight years of teaching, she decided to take a chance and make her side hustle of health and fitness coaching a full-time career — and that has ballooned into a million-dollar business in just under two years! We’re going to get into the details on how to take your business online, how to scale if you already have a business, or what to do with your business idea. We have to take advantage of the space online to make money and scale our businesses.

 

Question Highlights:

  • What was the turning point in your success?
  • How did you take your business to seven figures in under two years?
  • What are the options for making money online?
  • What is the value you can offer?
  • How do we think about pricing and structure?
  • How do we know how much content to deliver?
  • How do you price differently for groups or e-courses?
  • How much do you need to show up when you are pivoting and launching?

 

Guest Bio:

Jess is a full-time entrepreneur and CEO; as well as, a former celebrity personal trainer and elementary school teacher.

From studying her Doctorate of Physical Therapy to starting her own accessory line/working in the fashion industry, and creating/hosting monthly events and international retreats for 4 years; Jess has mastered the art of pivoting.

After eight years of teaching elementary PE, she decided to give her “cute side hustle” of online health/fitness coaching a shot.

Jess turned that cute side hustle into a million-dollar business in under two years.

Since leaving her job in 2017, she has hired a team of incredible heart-centered humans, served hundreds of clients, raised and donated $50,000 to charity.

Jess has been featured in Forbes, Shape, The New York Post, The Today Show, Good Day New York, Oxygen Magazine, and Well + Good to name a few.

Her mission is to cause a ripple effect and inspire change for generations to come; making a massive impact and leaving a lasting legacy beyond her singular actions.

747. How to Write & Publish a Children’s Book (and Building Self-Esteem in Yourself & Your Children) with Miriam Laundry & Jack Canfield

Self-esteem is a major factor in a person’s success. That doesn’t mean you have to feel good about everything that you do. You just need to have the confidence to try. So much of our self-esteem is shaped in childhood, which makes it especially important to instill that confidence in kids early on. Jack Canfield and Miriam Laundry are both experts on enhancing self-esteem in children (as well as adults). Together, they co-authored the book “I Can Believe in Myself,” which helps children turn the words “I can’t” into “I can!” Whether you have kids and want them to be confident, you struggle with confidence yourself, or you’re interested in writing and publishing a children’s book of your own, these two have a wealth of knowledge that you’re sure to find value in.

 

Question Highlights:

  • Where did the inspiration for this book come from?
  • Can you tell me about your course, helping people write books?
  • What fears do you normally see from people?
  • What was your experience after attending Jack’s event?
  • What do you experience in your life and career right now?
  • What feels important right now?
  • If you could only write one more book, what would it be about?

 

Guest Bio:

Jack Canfield is the co-creator of the #1 New York Times bestselling “Chicken Soup for the Soul” series, including “Chicken Soup for the Kid’s Soul” and “Chicken Soup for the Preteen Soul.” He started his career as a teacher in Chicago Public Schools and later went on to become an expert in the area of educating teachers and parents about how to build and maintain high self-esteem in children of all ages. He is also the co-writer of “100 Ways to Enhance Self-Concept in the Classroom” and “Self-Esteem in the Classroom: A Curriculum Guide.” He also recently published “The Big, Bad Bully,” which he co-authored with Miriam Laundry.

Jack is the founder and chairman of The Canfield Training Group in Santa Barbara, California, which conducts workshops and training on how to achieve greater success in every area of your life. Their teachings are based on his bestselling book “The Success Principles: How to Get from Where You Are to Where You Want to Be.” You can learn more about his work at www.JackCanfield.com.

Miriam Laundry is a sought-after speaker at schools nationwide. She is the author of five children’s books and co-authored “The Big, Bad Bully” with Jack Canfield in 2019. Inspired to help children believe they CAN, she organized an international effort in 2014 that secured her a Guinness World Record™ – and hasn’t stopped since.  More than 100,000 children and adults participated in this record-setting event, with the purpose of promoting positive mental health. Her books have also received numerous awards including a Mom’s Choice Award and a Readers Favorite International Award. 

Miriam seeks to continue inspiring people to believe in themselves – and, now, shares her expertise by mentoring and teaching new, aspiring children’s book authors and helping them fulfill their dreams. You can learn more about her work at www.MiriamLaundry.com.

Miriam lives in the beautiful Niagara Region in Canada with her husband and four children.

1036. How Katerina Schneider, Founder & CEO Of Ritual, Is Transforming The Supplement Industry

Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. In her mission to establish Ritual as the most trusted destination for vitamins and supplements, she’s transformed what it means to be a female founder. 

In our conversation, she describes how she’s refining her purpose as a CEO, ways that she prioritizes herself daily, and her non-conventional hiring method. Plus, she shares amazing advice for female founders who don’t know where to get started with raising capital and how to pitch your company with confidence.

 

CONNECT WITH KATERINA 

Follow Katerina: @katandkale 

Follow Ritual: @ritual 

Shop Ritual: ritual.com

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:35) Welcome back to Earn Your Happy. Today, Lori is joined by Katerina Schneider, the founder and CEO of Ritual. 

(5:54)) Lori asks Katerina, “What’s the startup story around Ritual?”

(7:14) Lori asks Katerina, “What did you see growing up?”

(8:36) Lori asks Katerina, “When did the idea of Ritual come to you?”

(11:28) Lori asks Katerina, “What did that look like to launch your business?” 

(12:36) Lori asks Katerina, “How did you feel at that moment to be told you could start a family or start a business?”

(14:09) Lori asks Katerina, “When you pitched the idea, how did you keep it close to your heart and follow your intuition?”

(18:33) Lori asks Katerina, “Can you tell me about how you felt about raising money beforehand, how you decided what route to go?”

(21:06) Lori asks Katerina, “Were there some major things that you had to change right away when you raised capital?”
(24:07) Lori asks Katerina, “What were some of those first year goals? Also, were you thinking big from the beginning?”

(27:01) Lori asks Katerina, “When you were getting started, did you know that you always wanted to stay the CEO?”

(29:00) Lori asks Katerina, “What made you know that you wanted to be the CEO?”

(33:15) Lori asks Katerina, “Did you have somebody help you with hiring in the beginning?”

(34:28) Lori asks Katerina, “What’s your typical first message on LinkedIn?” 

(36:48) Lori asks Katerina, “What are you looking for when you’re hiring?”

(39:47) Lori asks Katerina, “What is something that you’re working on or working towards to get better at?”

(41:46) Lori asks Katerina, “How do you perceive challenges?” 

(45:14) Lori asks Katerina, “How do you support yourself around stress?”

(51:29) Lori asks Katerina, “What is a thought or something in your heart that you just want to leave with all the listeners?”

(53:05) Lori asks Katerina, “Where can listeners get Ritual products?”