Category: By Lori

You could have the perfect offer and still get ignored. In this episode, I’m sharing the (no longer) secret weapon that will grab more attention and make you more money in your business. Storytelling is one of the most valuable skills you can build as an entrepreneur. I break down what I’m learning from studying great storytellers, how the right story can make people care about something they would normally scroll right past, and why this skill can make your ideas, offers, and brand more memorable. Plus, I share the unexpected way practicing storytelling is changing how I experience my own life. Get ready to communicate your ideas in a way people actually remember, and make what you’re selling matter to the people you want to reach.

 

In this episode you will learn:

• How to make your ideas, offers, and expertise matter to the people you want to reach.
• The skill that can help you sell more, even as your business and offers evolve.
• How to turn ordinary experiences into memorable stories people actually want to hear.
• What separates people with incredible expertise who get overlooked from the ones people can’t stop watching.
• How to communicate your value in a way that makes people feel something instead of scrolling past.
• The overlooked habit that can give you an endless supply of stories to use in your content and business.
• How becoming a better storyteller can make your brand more memorable without needing a more exciting life.
• The unexpected way storytelling can help you become more present and interested in your own life.
• How to find meaningful stories in moments you normally wouldn’t think twice about.
• Why paying closer attention to your everyday life can change both the way you communicate and the way you experience it.

 

RESOURCES

Get on the waitlist for the next Million Dollar Guest at milliondollarguest.com to learn how to tell stories on podcasts that connect to your offer, move people, and help monetize your podcast.

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Do you have an idea that keeps coming back to you, but you’re still wondering if it’s worth pursuing? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how she went from researching health and wellness for herself to creating a supplement company with her husband, why she focused on building an incredible product before anything else, and how gifting, word of mouth, and community helped Arrae grow organically. We also talk about raising capital, choosing investors you actually want to partner with, building a team, tracking your marketing, and why focusing on profitability earlier matters. Get ready to take your idea seriously, start small, and build something you’re proud of.

 

In this episode you will learn:

00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.

06:15 What sparked your decision to start a podcast?

14:30 How to take action on an idea even when you don’t have experience or a network.

23:30 What does the 2 year journey to launch a supplement brand really look like?

30:00 How gifting and word of mouth can turn early customers into powerful advocates.

33:30 When is the right time to start hiring and delegating in your business?

40:30 The strategies that helped Arrae build a powerful email list.

47:45 How raising capital takes you away from daily business operations.

55:15 Why you should start tracking your marketing metrics earlier.

01:03:00 What should you do when an idea keeps “poking” at you?

 

RESOURCES

Listen to Siff’s “The Dream Bigger Podcast” HERE!

Get your Arrae products HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Siff: @siffhaider

How long have you been “working on” an idea that you could have already launched? In this episode, Chris and I talk about why your first launch doesn’t need to be perfect, it just needs to happen. We break down what we learned from launching Found Trip and Million Dollar Guest, why the first version is really about testing for product-market fit and getting feedback, and why you have to keep marketing even when you don’t get an immediate response. Tune in for a reminder to stop getting ready to get ready, put your idea out there, and let the feedback help you make it better.

 

In this episode you will learn:

• What Chris learned from launching Found Trip before everything was perfect.
• How I pushed through doubt while building Million Dollar Guest.
• Why a few bad days don’t mean your idea isn’t working.
• How we sold the last Found Trip spot by turning up the marketing.
• Why your first launch is really a test for product-market fit and feedback.
• My reminder to stop getting ready and just get it out there.

 

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci