Category: By Lori

What if you didn’t have to build your entire audience from scratch to grow your business? In this episode, I’m breaking down how to borrow other people’s audiences and get in front of people who already trust the person introducing you. I share what you can learn from Tim Ferriss and Brené Brown, why getting in the right rooms and building relationships before you need them matters, and how podcast guesting opens doors to bigger opportunities and sales. Get ready to stop growing one follower at a time and start making the high-leverage moves that can change everything for your business.

 

In this episode you will learn:

• Why you don’t have to build your audience from scratch.
• How Tim Ferriss built relationships before he needed them.
• Why VIP access can get you closer to the people you want to know.
• The exposure effect and the power of showing up again and again.
• What Brené Brown’s TEDx story teaches you about borrowing the stage.
• Why podcast guesting is one of the highest-leverage ways to grow.
• How to start borrowing audiences and create bigger opportunities.

 

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Do you have a story, skill, or experience that could open doors for you, but you’re not sure how to turn it into a speaking career? In this episode, I’m joined by Erin Stafford, who went from leading marketing for a major healthcare company to earning $1 million in speaking fees in just 2 years. We talk about how to find the message you’re meant to share, build credibility without waiting for a bestselling book or a huge following, and turn the everyday moments people relate to into powerful stories. Erin also breaks down how to create a signature keynote, customize it for different audiences, pitch yourself for paid opportunities, and build a professional brand that makes it easier for people to book you. Get ready to discover how your story can become one of your most powerful professional assets.

 

In this episode you will learn:

00:00 Meet Erin Stafford, corporate marketing executive turned million-dollar keynote speaker.

04:15 Finding the one topic you want to be known for as a speaker.

08:00 How to build credibility even if you don’t have an extraordinary personal story.

13:15 What is the biggest mistake new speakers make when building a keynote?

18:15 What’s the difference between corporate keynote speaking and selling from the stage?

20:45 What you can realistically earn as a paid speaker.

23:00 How to keep your speaking topic relevant without constantly reinventing your message.

25:15 Why repeating one signature talk can build confidence and improve your delivery.

27:30 Presentation tricks that help you remember your content and stay on track.

31:30 Why being imperfect on stage can make you more relatable.

36:00 What are the essentials every speaker needs on a professional website?

42:30 How your corporate experience can help you connect with an audience.

43:45 The questions to ask before an event so your keynote speaks directly to the audience.

46:30 What to do when technology fails and your presentation doesn’t go as planned.

50:15 Creating a consistent personal brand that makes you recognizable.

53:30 The mindset shift that helps you take action before everything is perfect.

57:30 Why storytelling and communicating your value matter more than ever in the age of AI.

 

RESOURCES

Learn how to build a million-dollar speaking career with Erin Stafford at the Million Dollar Speaker event on November 6–7 in Hollywood, California HERE!

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Erin: @erinmstafford

What happens when the life you worked so hard to build starts feeling too busy to enjoy? In this episode, Chris and I share how a simple decision to start reading again led to an unexpected encounter with a neighbor who handed us a book that spoke directly to what we’d been asking for. We talk about why your goals, priorities, and definition of your dream life can change, and how Chris’s Dream Life Budget helps you figure out what needs to shift to create more space, freedom, and fulfillment. Because your dream life isn’t something you set once and forget. It’s something you keep resetting as you grow.

 

In this episode you will learn:

• Why Chris and I realized our busy lives were costing us the peace we wanted.
• The unexpected book our neighbor gave us when we were asking for more peace and simplicity.
• What helped us rethink our priorities and find more peace.
• How to use the Dream Life Budget to identify what you want more of and what you can let go of.
• Why earning more money doesn’t always mean you’re living your dream life.
• The “Goldilocks Budget” and finding the sweet spot between too much and too little.

 

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Learn about the Dream Life Budget by messaging Chris on Instagram: @chriswharder

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci