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How to Create a Signature Talk That Gets You Paid with Jess Ekstrom

Think you need more experience before you can get paid to speak? Think again. In this episode, I sit down with Jess Ekstrom, a Forbes Top Rated Speaker, to break down how to turn your lived experience into paid speaking opportunities. Jess shares how she went from speaking for a slice of pizza to commanding $35K per talk. We also dive into the shifts that get you booked, how to think about pricing without tying it to your self-worth, and how to optimize your online presence so opportunities come to you. Get ready to create a signature message that people want to book.

 

In this episode you will learn:

00:00 Why people can’t book you if they don’t know you’re a speaker.

08:30 How did you get into speaking?

11:45 The massive pay gap between male and female speakers.

15:00 The mindset shift that helps you confidently raise your rates.

17:30 How to identify your signature message.

25:00 Tips to handle fear, nerves, and worst-case scenarios on stage.

32:30 How to think about pricing without attaching it to your worth.

35:30 When do you say yes or no to free speaking?

38:00 Why you don’t need to be an expert to start speaking.

40:00 Step-by-step framework for a signature message.

46:00 Ways to optimize your profile for opportunities.

 

RESOURCES

Join Jess’s Mic Drop Workshop to become a paid speaker HERE!

Start with Jess’s FREE speaking training HERE!

Text “HYPE” to get weekly mindset + speaking tips from Jess – 704-228-9495

Pre-Order Jess’s book Making It Without Losing It HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Jess: @jess_ekstrom

Personal Branding Strategy: How to Stand Out, Get Seen & Grow Your Business

Are you holding back your real opinions because you’re afraid of being judged? In this episode, I break down why trying to be liked is the exact thing keeping your personal brand small, invisible, and unprofitable. I share what actually makes a brand stand out and why it requires the courage to say the uncomfortable thing instead of watering yourself down. I talk about how audacity, clarity, and conviction directly impact your growth, why over-editing your message is costing you opportunities, and how the people you’re worried about judging you aren’t the ones who will ever pay you. Get ready to start showing up in a way that attracts real opportunities and serious momentum.

 

In this episode you will learn:

  • Why trying to be liked is capping your brand growth.
  • How filtering your message removes your authority and impact.
  • Why the people judging you will never be your buyers.
  • The mistake of trying to sound smart instead of being clear.
  • The 5 traits that make a personal brand undeniable.
  • How conviction impacts your ability to attract clients.
  • How to speak to the thoughts your ideal client won’t say out loud.

 

RESOURCES

Join the Loop in Newport at Pendry Newport Beach on May 9 HERE

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Why Most Personal Brands Fail (And What to Do Instead) with Rory Vaden

Do you feel like you’re showing up online, but your personal brand still isn’t growing? In this episode, Rory Vaden is back sharing the same frameworks he’s used to help clients like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas (ET the Hip Hop Preacher) build powerful personal brands that actually stand out. We break down what’s actually stopping most people from growing a profitable personal brand, the biggest misconceptions about personal branding, why trying to appeal to everyone keeps you invisible, and how clarity around your message is the fastest way to get seen, trusted, and paid. Tune in to simplify your strategy, stand out online, and start building a personal brand that works.

 

In this episode you will learn:

00:00 Diluted focus is costing you growth.

03:30 Why is it important to have a personal brand?

11:00 What’s the biggest misconception about personal branding?

16:30 Rory Vaden’s strategy to build a standout brand online.

18:30 What mistake do you see most with personal brands?

23:00 Why multiple income streams are slowing your growth.

27:45 The ONE question that clarifies your entire brand.

34:45 The first step to find your uniqueness and stand out.

39:00 The messaging you need to attract your ideal customer or audience.

45:15 Rory’s top tip to overcome your fears.

52:00 The #1 antidote to overcome fear.

55:30 How your message can change someone’s life.

 

RESOURCES

Get your FREE brand strategy call HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Rory: @roryvaden