Author: Lori Harder

One of our goals for this year is to be more intentional and consistent with posting on Instagram. Our friend Chalene Johnson is the absolute master of organic growth and engagement on social media, so we recently sat down with her to get all her top tips. Chelene shares industry insight into how to get more followers to watch your stories, what to do if you want to monetize your page, and how to create content that actually impacts your community. 

We cut through all the generic advice in this episode and really get into what works. If you want to take it a step further, check out our upcoming free social media webinar: loriharder.com/impact

 

CONNECT WITH CHALENE 

Follow Chalene: @chalenejohnson 

Learn more on Chalene’s website: chalene.com 

Listen to The Chalene Show 

 

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: chrisharder.me 

Learn more about frello: frelloapp.com 

Follow frello: @frello_app 

Listen to The Chris Harder Show 

 

Episode Timeline & Discussion Questions

(0:21) Welcome back to another episode of Earn Your Happy. Today, Chris and Lori are joined by Chalene Johnson. 

(4:15) Chalene asks Chris, “When you say you want your social media to blow up, what does that mean for you?”

(4:41) Chalene asks Chris, “Do you know what percentage of your followers are watching your content?”

(11:18) Chris asks Chalene, “What should we be measuring?”

(12:48) Lori asks Chalene, “Do we let go of those quick hits? Do we try to keep our identity all in one?”

(16:46) Chris asks Chalene, “If being known for one thing is what grows your audience, isn’t that also what would re-engage them?”

(18:21) Chris asks Chalene, “What should people be looking at in order to monetize social media?” 

(26:08) Lori asks Chalene, “Can you tell me a little bit about what’s involved in the webinar?” 

(31:13) Chris asks Chalene, “Should we have the attitude of ‘it’s a little tougher right now than it’s been in the past’? Or should we have the attitude of, ‘there’s always a way, let’s just learn what that way is so that we can be just as successful as we always have’?”

There’s a simple formula for achieving your goals: Stay committed, even when it’s not convenient. The initial interest that sparked your idea isn’t going to be strong enough to get it across the finish line. But, when you put some healthy pressure behind your goals and surround yourself with people who help you stay on track, you’ll be able to work through any challenges that come up along the way. 

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show

 

Episode Timeline & Discussion Questions

(0:29) Welcome back to another He Said She Said episode of Earn Your Happy.

(1:35) Chris and Lori talk about the differences between their Enneagram types. 

(3:10) Chris shares a quote he read on social media that really resonated with him: “When it comes to your goals, if you’re interested, you’ll do it when it’s convenient. If you’re committed, you’ll keep going when it’s not.” 

(7:10) Lori and Chris expand on how your calendar and the people you surround yourself with dictate if you’ll stay committed to your goals. 

(10:35) Chris announces that frello opened up a seed funding round. 

My friend Kelly Kussman is back on the show to chat about the things we wish we knew when we first started out in business, especially when it comes to relationships. She has amazing tips for how to deal with gossip and react with integrity when you’re faced with an emotionally charged situation. Kelly also expands on what it was like to do a major rebrand and overcome the fears that were holding her back from executing on her vision. 

CONNECT WITH KELLY

Follow Kelly: @kelly_ward_kussman 

Follow Cayla Gray:@caylagrayco 

Shop Cayla Gray: caylagray.com

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:27) Welcome back to Earn Your Happy. Today, Lori is joined by Kelly Kussman. 

(1:46) Lori asks Kelly, “Can you tell us just a little bit about your brand?”

(5:30) Lori asks Kelly, “Can you tell me about when you knew you needed to rebrand? And were you worried that people were going to be upset about it? Were you worried that people were not going to understand the direction?”

(7:26) Lori asks Kelly, “Did you get any opinions at all?”

(9:36) Lori asks Kelly, “What is your relationship like with your gut right now? And how are you constantly trying to tweak it and listen in?”

(12:19) Lori asks Kelly, “When something doesn’t feel authentic, what are some of your signs?”

(16:11) Lori asks Kelly, “Tell me a little bit about why mentors, especially when it comes to contracts and directions, are important to these business lessons.”

(17:39) Lori asks Kelly, “Where did you find some of your mentors?”

(21:01) Lori asks Kelly, “How do you process emotions when someone close to you judges your character or who you are as a business owner?”

(23:51) Lori asks Kelly, “Can you tell us your rule about responding?”

(26:50) Lori asks Kelly, “Let’s talk about the gossip cycle and how to respond.”

(34:39) Lori asks Kelly, “How do we really learn to manage business relationships that feel out of alignment?”

(44:03) Lori asks Kelly, “Where can people find you online and shop Cayla Gray?”