By Lori Archives - Page 21 of 455

1262. Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

Posted on September 11, 2024September 11, 2024 by Brianne Hoefelmann

Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level!

HIGHLIGHTS

00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe.

03:00 How SoulCycle shaped Jera’s approach to social media.

10:00 Which platform should I focus on, Instagram or TikTok?

16:00 How to find the perfect content style for your brand.

20:45 What is your content strategy for naturally selling on social?

26:00 Hard selling vs. soft selling on social media.

28:30 How TikTok’s algorithm and FYP improve your content and engagement.

35:00 The course to master your video editing skills.

37:45 Why do apps like CapCut offer more control?

40:00 Why going viral isn’t always beneficial for your brand.

RESOURCES

Check out the BONUS CONTENT HERE!

Check out Jera’s Course – The Video Editing Rodeo HERE

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.

Watch on YouTube – @LoriHarder

My book: A Tribe Called Bliss

Follow Jera IG: @jera.bean

Follow Jera TikTok: @jera.bean

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow glōci: @getgloci

Girlfriends & Business: @girlfriendsandbusiness

1260. How to Build A Strong Company Culture and Be the Boss You Wish You Had with Tara Hainsworth

Posted on September 9, 2024September 9, 2024 by Brianne Hoefelmann

Ready to unlock the secret to a thriving team culture? In this episode, I’m joined by my friend and owner of Hainsworth & Co Salon, Tara Hainsworth. Tara is one of the most incredible leaders I’ve witnessed in business and she’s here to share how she’s built a strong company culture with over 30 employee’s. She shares specific questions to identify what your unique company culture should be, how she encourages personal development within her team, and how to make sure your employees deliver the same high quality experience you do!

HIGHLIGHTS

00:00 Meet the founder of my favorite salon in Arizona.

06:30 Vulnerable conversations that brought us closer as friends and business owners.

09:00 Tips to support your partner through the ups and downs.

12:15 How to overcome any setback that comes your way in business.

17:00 How do you know to keep pushing forward despite any challenges?

22:30 The best advice I received for making big decisions as a new entrepreneur.

26:15 How to train your team to give the same high-quality experience that you do.

29:45 First steps to build a strong team culture.

33:15 Questions to identify your unique team culture.

39:45 The most effective ways to get your team to live by the company culture.

45:30 What’s the biggest thing that contributes to your team retention?

47:45 How to get your FREE retreat guide to build company culture!

RESOURCES

Check out the BONUS CONTENT HERE!

DM Tara “RETREAT” on Instagram for her FREE team retreat planning guide!

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.

Watch on YouTube – @LoriHarder

My book: A Tribe Called Bliss

Follow Tara: @tara.hainsworthco

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow glōci: @getgloci

Girlfriends & Business: @girlfriendsandbusiness

1258. Overcome Resentment, Have Better Relationships, and Create Viral Content with Impact with Joy Harrington

Posted on September 4, 2024September 12, 2024 by Brianne Hoefelmann

Is resentment impacting your relationships? I’m so excited to share this episode with Joy Harrington as we talk about how overcoming resentment in her marriage turned into exploding her business as she created viral content helping others have better relationships too. Joy has this amazing ability to tap into those taboo, vulnerable topics that people are dealing with, and present them in a way that’s inspiring and empowering. Listen in for tips on improving your relationships and details on how to make viral content from how to choose songs, fonts, and how often to post to work the algorithm in your favor.

HIGHLIGHTS

00:00 How have you become known as the “resentment queen” on social media?

04:30 What does resentment cover?

09:00 How to deal with resentment in a relationship.

15:15 Tips for women with resentment toward men in dating.

17:15 What changed for Joy when she worked on her resentment?

21:30 How to make content that interests people.

25:30 Strategies for creating viral content.

31:00 The challenges of dealing with public scrutiny and negative comments.

36:15 How do you balance personal life and public persona?

40:45 Common mistakes in content creation.

44:30 How to access and engage with the resentment course.

RESOURCES

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.