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Personal Branding Strategy: How to Stand Out, Get Seen & Grow Your Business

Are you holding back your real opinions because you’re afraid of being judged? In this episode, I break down why trying to be liked is the exact thing keeping your personal brand small, invisible, and unprofitable. I share what actually makes a brand stand out and why it requires the courage to say the uncomfortable thing instead of watering yourself down. I talk about how audacity, clarity, and conviction directly impact your growth, why over-editing your message is costing you opportunities, and how the people you’re worried about judging you aren’t the ones who will ever pay you. Get ready to start showing up in a way that attracts real opportunities and serious momentum.

 

In this episode you will learn:

  • Why trying to be liked is capping your brand growth.
  • How filtering your message removes your authority and impact.
  • Why the people judging you will never be your buyers.
  • The mistake of trying to sound smart instead of being clear.
  • The 5 traits that make a personal brand undeniable.
  • How conviction impacts your ability to attract clients.
  • How to speak to the thoughts your ideal client won’t say out loud.

 

RESOURCES

Join the Loop in Newport at Pendry Newport Beach on May 9 HERE

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Why Most Personal Brands Fail (And What to Do Instead) with Rory Vaden

Do you feel like you’re showing up online, but your personal brand still isn’t growing? In this episode, Rory Vaden is back sharing the same frameworks he’s used to help clients like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas (ET the Hip Hop Preacher) build powerful personal brands that actually stand out. We break down what’s actually stopping most people from growing a profitable personal brand, the biggest misconceptions about personal branding, why trying to appeal to everyone keeps you invisible, and how clarity around your message is the fastest way to get seen, trusted, and paid. Tune in to simplify your strategy, stand out online, and start building a personal brand that works.

 

In this episode you will learn:

00:00 Diluted focus is costing you growth.

03:30 Why is it important to have a personal brand?

11:00 What’s the biggest misconception about personal branding?

16:30 Rory Vaden’s strategy to build a standout brand online.

18:30 What mistake do you see most with personal brands?

23:00 Why multiple income streams are slowing your growth.

27:45 The ONE question that clarifies your entire brand.

34:45 The first step to find your uniqueness and stand out.

39:00 The messaging you need to attract your ideal customer or audience.

45:15 Rory’s top tip to overcome your fears.

52:00 The #1 antidote to overcome fear.

55:30 How your message can change someone’s life.

 

RESOURCES

Get your FREE brand strategy call HERE!

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Rory: @roryvaden

Why Stepping Away Makes You MORE Successful

Are you in a season of doing more or a season of becoming more intentional? In this episode, we share the lessons from Chris’s Europe trip and my decision to stay home and fully root into this season of life. We talk about the guilt, the fear, and the identity shifts that come with stepping away from your business and how creating the right team, structure, and trust allows you to expand without burning out. Get ready to see why stepping away is exactly what your business and life need right now.

 

In this episode you will learn:

  • Why stepping away can actually strengthen your business.
  • How travel expands your perspective and resets your priorities.
  • What Ferrari and Pagani teach about betting on yourself.
  • What it really takes to create true freedom in your life and business.
  • How to trust your timing even when it looks different from everyone else’s.
  • The decision that ensures you actually live the life you’re working for.

 

RESOURCES

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci