Podcast Archives - Page 6 of 405

1263. My Exact Process for Planning and Executing Content

Posted on September 12, 2024March 18, 2025 by Brianne Hoefelmann

Are you overthinking social media and not seeing the growth you want? In this episode, I share the exact steps I use to plan and execute a consistent social media strategy that actually works. You’ll gain clarity on content pillars that align with your business goals and the small tweaks that give your audience more value. Marketing is such a vital part of your business, and it can get crazy expensive. Listen in for the plan that will not only save you marketing dollars, but build connection, trust, and authority through your social media content.

HIGHLIGHTS

00:00 My biggest lesson from doing a 30-day social media challenge.

05:30 The content plan you need to stay consistent with posting on social.

07:00 How to create content pillars that align with your business goals.

08:30 Types of BTS content to share to build stronger connections.

13:00 Expert tips for creating viral content.

16:00 How to effectively time block for planning and filming content.

18:00 Tips for staying consistent even when you don’t feel like creating.

21:30 How to audit and refine your content strategy to get the most out of your content.

RESOURCES

Join the waitlist for our final Dinner Series of the year in November!

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.

Watch on YouTube – @LoriHarder

My book: A Tribe Called Bliss

CONNECT WITH LORI

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow glōci : @getgloci

Follow Girlfriends & Business: @girlfriendsandbusiness

1262. Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

Posted on September 11, 2024September 11, 2024 by Brianne Hoefelmann

Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level!

HIGHLIGHTS

00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe.

03:00 How SoulCycle shaped Jera’s approach to social media.

10:00 Which platform should I focus on, Instagram or TikTok?

16:00 How to find the perfect content style for your brand.

20:45 What is your content strategy for naturally selling on social?

26:00 Hard selling vs. soft selling on social media.

28:30 How TikTok’s algorithm and FYP improve your content and engagement.

35:00 The course to master your video editing skills.

37:45 Why do apps like CapCut offer more control?

40:00 Why going viral isn’t always beneficial for your brand.

RESOURCES

Check out the BONUS CONTENT HERE!

Check out Jera’s Course – The Video Editing Rodeo HERE

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.

Watch on YouTube – @LoriHarder

My book: A Tribe Called Bliss

Follow Jera IG: @jera.bean

Follow Jera TikTok: @jera.bean

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow glōci: @getgloci

Girlfriends & Business: @girlfriendsandbusiness

1260. How to Build A Strong Company Culture and Be the Boss You Wish You Had with Tara Hainsworth

Posted on September 9, 2024September 9, 2024 by Brianne Hoefelmann

Ready to unlock the secret to a thriving team culture? In this episode, I’m joined by my friend and owner of Hainsworth & Co Salon, Tara Hainsworth. Tara is one of the most incredible leaders I’ve witnessed in business and she’s here to share how she’s built a strong company culture with over 30 employee’s. She shares specific questions to identify what your unique company culture should be, how she encourages personal development within her team, and how to make sure your employees deliver the same high quality experience you do!

HIGHLIGHTS

00:00 Meet the founder of my favorite salon in Arizona.

06:30 Vulnerable conversations that brought us closer as friends and business owners.

09:00 Tips to support your partner through the ups and downs.

12:15 How to overcome any setback that comes your way in business.

17:00 How do you know to keep pushing forward despite any challenges?

22:30 The best advice I received for making big decisions as a new entrepreneur.

26:15 How to train your team to give the same high-quality experience that you do.

29:45 First steps to build a strong team culture.

33:15 Questions to identify your unique team culture.

39:45 The most effective ways to get your team to live by the company culture.

45:30 What’s the biggest thing that contributes to your team retention?

47:45 How to get your FREE retreat guide to build company culture!

RESOURCES

Check out the BONUS CONTENT HERE!

DM Tara “RETREAT” on Instagram for her FREE team retreat planning guide!

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.