Author: Brianne Hoefelmann

I had a moment on a recent podcast interview that hit me straight in the soul. In this episode, I’m talking about the identity-shifting moments of my life, growing up isolated in a religion, getting bullied, facing constant rejection door-to-door, and later the public judgment that came with building a business. These are the exact moments I used to resent, and they’re now the ones I’m most grateful for. I’m breaking down how resistance, shame, judgment, and even the stuff you never tell anyone ends up becoming the exact training that equips you for your calling. Get ready to shift into the identity of a woman who knows everything is happening for her next level.

This episode is brought to you in part by Headway – the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy.

 

In this episode you will learn:

• The quote that completely reframed my understanding of trauma.
• How childhood isolation, judgment, and rejection built the resilience I rely on today.
• Why resistance, trolls, and misunderstandings are signs you’re breaking patterns.
• Where you’re unintentionally giving your power away in business and life.
• The “resistance training” mindset that changes how you approach every challenge.

 

RESOURCES

Try the new Glōci Glow & Debloat flavors HERE

Apply for our Elite Entrepreneur Mastermind HERE

Get on the waitlist for MCM Mastermind HERE

Join the Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Your past doesn’t disqualify you, it can develop you. In this episode, I sit down with the incredible Lauren Robuck, founder of Ginneca Row. We talk about the real startup costs, the fulfillment mistake almost everyone makes too early, and the mindset shifts that helped her scale from scratch to 42 stores nationwide using nothing but cold outreach and organic growth (no paid ads, no celebrity gifting budget, no connections). She also shares about growing up between two homes, developing OCD as a way to cope with feeling out of control, and doing the inner work that helped her reclaim her peace, presence, and identity. Tune in and get ready to elevate how you show up as a founder, leader, and creator.

This episode is brought to you in part by Headway – the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy.

 

In this episode you will learn:

• 00:00 Meet Lauren Robuck, CEO of Ginneca Row.
• 07:00 What parts of your upbringing actually helped you become who you are?
• 11:15 Why every founder should experience customer service before launching a brand.
• 17:30 The internal dialogue every entrepreneur faces.
• 22:15 The costs to start a product-based business.
• 29:30 What happens when you outsource fulfillment too early?
• 37:00 What solo travel teaches you about self-trust, identity, and reinvention.
• 44:30 How do you stay in love with what you’re doing?
• 50:00 Behind the scenes of building a brand with your partner.
• 59:30 Advice to entrepreneurs about building in a saturated market.
• 01:02:30 Where do you want your business to be in a year?

 

RESOURCES

Shop Ginneca Row HERE!

Join the Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lauren: @laurenrobuck

The business rules are changing again. In this episode, Chris and I break down the four trends every founder must master to win in 2026. We talk about why Facebook traffic is surprisingly surging again, why micro-offers and paid ads are officially non-negotiable, the return of phone sales, and what AI is unintentionally doing to your customers’ buying psychology. Get ready to step into the strategies that will actually move the needle in 2026!

This episode is brought to you in part by Headway – the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy.

 

In this episode you will learn:

• Why Facebook traffic is exploding again right now and will dominate 2026.
• Micro-offers and low-ticket tripwires are the new growth strategy.
• Phone sales are outperforming sales pages (even on $500–$2k offers!)
• How AI overload and fake content are making in-person connections more valuable.
• Why in-person events, activations, and workshops convert higher in 2026.

 

RESOURCES

Try the new Glōci Glow & Debloat flavors HERE

Apply for our Elite Entrepreneur Mastermind HERE

Get on the waitlist for MCM Mastermind HERE

Join the Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Chris: @chriswharder