Brianne Hoefelmann, Author at Lori Harder

Our Biggest Lessons on Failure, Expansion, & Building Rooms That Change Everything

Posted on December 31, 2025December 30, 2025 by Brianne Hoefelmann

Growth doesn’t come from getting it right every time. It comes from staying in the game when things go wrong. In this Best of 2025 He Said She Said episode, Chris and I are bringing together three conversations that shaped us the most this year. We’re talking about the moments that tested us, the risks that stretched us, and the rooms that changed how we think, lead, and live. We share stories behind our most cringe-worthy business moments, why your comeback rate matters more than perfection, what Ferrari, Pagani, and Europe taught us about risk and legacy, and how building the right mastermind can collapse timelines faster than anything else we’ve ever done. Tune in for the mindset shifts you need to recover faster and choose better rooms.

In this episode you will learn:

00:00 Why your comeback rate matters more than avoiding mistakes.

04:15 The Chris fit that accidentally made it into a paid course.

10:15 My nightmare interview where I called Natalie Ellis the wrong name.

12:45 The time Chris thought he was muting coughs, but the recording caught it all.

20:30 The priceless gift of Chris’s Italy trip with his brother.

25:30 Proof that your business can grow without you hovering.

33:30 The Ferrari story that reframes failure and legacy.

38:00 Why staying trapped in “good” keeps you from “great”.

43:45 Why staying rooted and letting your partner chase their experiences matters.

46:45 How honoring different seasons strengthens your relationship.

50:00 How do you help your mastermind members stay engaged and consistent?

57:30 How to design programs that deliver real, lasting results.

01:01:00 Why masterminds thrive when you create opportunities for leadership.

RESOURCES

Join the Mentor Collective Waitlist HERE!

Apply for the VIP Weekend Mastermind HERE!

Join the Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Do THIS To Go From Breakdown To Breakthrough

Posted on December 30, 2025December 29, 2025 by Brianne Hoefelmann

Some seasons don’t feel like growth, they feel like everything is falling apart. If 2025 didn’t go according to plan, you’re not broken and you’re not behind. In this episode, we dive into why so many high performers are coming out of this year feeling disoriented, frustrated, or in full-on meltdown mode. We talk about how entire industries, income streams, and identities are melting down right now, why resisting that reality only creates more pain, and how choosing to step into the fire on your own terms gives you first-mover advantage instead of forcing you to rebuild from survival mode later. Get ready to see your meltdown in a completely different way.

In this episode you will learn:

The glassblower metaphor that explains every major life reset.
What really happened for us during the 2008–2009 career and identity collapse.
How long real reinvention actually takes.
Why resisting change creates more pain.
Entire industries and income streams are melting down right now.

RESOURCES

Apply for our Elite Entrepreneur Mastermind HERE

Get on the waitlist for the Mentor Collective Mastermind HERE

Join the Audacity Challenge HERE!

Join the most supportive mastermind on the internet HERE!

Check out our FREE 90-Day Business Blueprint HERE!

Listen to my free SECRET PODCASTS SERIES – Operation: Rekindle This B*tch

Get glōci HERE Use code: HAPPY at checkout for 25% off!

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Your Content Isn’t the Problem: The Visibility Playbook to Get More Eyeballs FAST with Andi Eaton Alleman

Posted on December 29, 2025December 29, 2025 by Brianne Hoefelmann

I’ve been thinking a lot about what it actually takes to stand out right now. The algorithms have changed. Attention is harder to earn, and “good content” isn’t enough anymore. In this episode, I sit down with Andi Eaton to talk about why having a clear point of view is no longer optional if you want your brand to grow in 2026 and beyond. We talk about what makes people stop scrolling, why being “vanilla” is the fastest way to disappear online, and how founders can stop diluting their message when they have multiple passions, products, or businesses. Get ready to build differently in 2026.

In this episode you will learn:

00:00 Meet Andi Eaton, Founder and CEO of Oui, We Studio.

05:00 The lesson that taught Andi to trust her intuition in corporate leadership.

13:15 Why multi-passionate founders struggle to stay clear and consistent.

19:30 One of the smartest marketing investments in 2026.

23:00 How customers buy for effectiveness, identity, and a sense of belonging.

27:00 Where founders should experiment and where they shouldn’t

34:00 The three things your content must have to survive the algorithm in 2026.

41:30 Why having too many offers can dilute your message.

49:00 How to create identity language that sells multiple offers at once.

51:00 What is your definition of success?

54:00 Advice to women in their forties who are just getting started.

59:30 What’s giving you freedom?

01:06:00 A skincare product that works for travel, sensitive skin, and lifestyles.