Author: Brianne Hoefelmann

Getting booked on podcasts is only half the battle. What you say once the microphone turns on is what turns that opportunity into actual sales for your business! In Part 2 of my conversation with Lindsey Marie, I’m breaking down how to strategically prepare for podcast interviews that build trust, establish your expertise, and make people WANT to buy from you. You’ll learn how to structure your interview around your offer, uncover powerful stories from your everyday life that overcome buyer objections, and communicate your value so clearly that your ideal customers immediately recognize you as the solution they’ve been looking for. If you’re ready to turn podcast guesting into a serious revenue stream for your business, this episode is your next step!

 

In this episode you will learn:

01:00 Why podcast guesting is a powerful sales opportunity when social media reach is declining.

03:00 The difference between getting booked on podcasts and actually converting listeners into buyers.

04:15 The biggest mistake podcast guests make when preparing for an interview.

06:15 How to reverse engineer your interview around the offer you want to sell.

08:45 How to structure your podcast interview like a sales page that converts.

11:45 How to establish credibility and make listeners feel understood from the beginning.

15:30 How to find powerful, relatable stories that connect with your ideal customers.

22:45 How to use storytelling to shift beliefs and overcome objections to your offer.

25:15 How to prepare interview questions that naturally lead to your best stories.

29:45 The Million Dollar Messaging Framework to communicate your value and increase sales.

34:00 What you’ll learn in the free Million Dollar Guest training.

38:45 How to start preparing now to turn your next podcast interview into a revenue opportunity.

 

RESOURCES

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lindsey: @lindseymarieofficial

What if one podcast interview could bring $25K, $50K, or even $100K into your business? In part one of this three-part series with Lindsey Schwartz, I’m breaking down how to turn podcast guesting into a real sales channel, starting with how to actually get booked. After 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I’m sharing what makes a host pay attention, what gets your pitch instantly deleted, and how to create a media kit and message that make you an easy yes. If you’re ready to get your expertise in front of more of the right people and turn visibility into revenue, this is where to start.

 

In this episode you will learn:

00:00 The hidden sales channel most entrepreneurs are leaving on the table.

09:30 Why 99% of podcast pitches get deleted and what makes yours stand out.

13:45 How podcast guesting builds trust faster and creates buyers.

19:45 Why every entrepreneur should learn how to tell better stories.

24:30 Why smaller podcasts could be your smartest place to start.

28:15 The positioning shift that makes hosts want to book you.

31:00 What separates forgettable podcast guests from the ones people buy from.

34:15 How guests have turned single Earn Your Happy appearances into $25K, $50K, and $100K in revenue.

41:30 The biggest pitching mistake and how to make your pitch about the host’s audience.

45:00 The simple addition to your pitch that can make you a more valuable guest.

47:45 How to make your podcast pitch an easy yes for the host.

52:15 What to include in a media kit that helps you actually get booked.

54:00 Why struggling to write your bio could reveal a bigger messaging problem in your business.

56:45 How getting clear on your stories, offer, and message sets you up to convert podcast listeners into customers.

 

RESOURCES

Make your own Million Dollar Media Kit HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Lindsey: @lindseymarieofficial

Ever wonder what it really takes to reinvent yourself, especially if your comfort zone is already there? In this episode, I’m joined by Natalie Dawson, co-founder of Cardone Ventures. She shares her journey of stepping out of self-doubt and into the role of confident CEO, speaker, and leader. Natalie breaks down the exact frameworks she’s used to scale a company to 300+ team members, how to build a strong business foundation, attract top talent, and MORE. Get ready to reconnect with your ambition and finally become the person you know you’re here to be.

 

In this episode you will learn:

00:00 How did you claim your spot in a very male-dominated industry?

08:00 What it really feels like to consider giving it all up.

14:00 What would’ve happened if you hadn’t gone for your own dreams?

19:15 How ChatGPT helps you close your knowledge gaps faster.

22:30 How to attract the right partner who matches your vision.

30:30 Preparation tips for public speaking.

37:15 The 5 pillars every founder needs to scale with clarity and confidence.

42:30 How to use Indeed like a marketing funnel to attract top-tier talent.

46:00 The message you need if you’re doubting what’s possible for you.

 

RESOURCES

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout – head to getgloci.com

 

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Natalie:@nataliedawson