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1056. This Will Get You Results Fast!

These last couple of weeks have felt like a whirlwind in the best possible way! Between a weekend mastermind and a panel I did at the Consumer Summit, I feel like my energy and focus is back on track. I realized that I created a ritual around procrastination and staying in my comfort zone, but that wasn’t getting me the results I want to see in this season. Join me on this episode as I reflect on how you can upgrade your results by putting yourself out there in a bold way.   

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

Episode Timeline & Discussion Questions

(0:28) Welcome back to Earn Your Happy.

(1:00) Lori recaps her weekend mastermind event. 

(3:36) Lori talks about the takeaways from the Consumer Summit. 

(7:59) Lori emphasizes how habits and rituals impact your quality of life. 

(11:33) Lori shares how her Power 9 practice helps her lead from a place of gratitude instead of anxiety. 

1055. How To Sell More Of Your Product

We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click! 


CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show

 

Episode Timeline & Discussion Questions

(0:29) Welcome back to another He Said She Said episode of Earn Your Happy.

(1:58) Lori and Chris are talking about a question they get asked often: How do you sell out so many products? 

(3:09) Chris asks Lori, “What does audience mean to you?” 

(5:17) Lori asks Chris, “When you want to launch something, what are you most focused on?”

(8:59) Chris talks about how to become omnipresent with your messaging. 

(12:05) Chris and Lori discuss what to expect with conversion rates. 

(15:57) Lori shares how she created a lead magnet in under two hours. 

1054. Breaking Into ‘Saturated’ Markets With Bassima Mroue

There’s nothing that inspires me more than hearing a female founder’s story and getting real with them about their entrepreneurial journey. Bassima Mroue, co-founder and CEO of SkinTē, joins me on this episode to talk all about how she and her two co-founders launched the first-ever collagen sparkling tea and continue to make waves in the beverage industry with their products. 

Bassima shares the initial vision and strategy behind SkinTē and how she navigated the unexpected pivots along the way. We also get into the reality of raising capital as a woman and how she learned to fall in love with the challenges. Plus, she gives advice to anyone who is facing self-doubt or contemplating quitting, something I know I’m going to be replaying again and again when I need a reminder to keep going.

 

CONNECT WITH BASSIMA

Shop SkinTē: skinte.com 

Follow SkinTē: @skinte 

Follow Bassima: @bassimamroue 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:25) Welcome back to Earn Your Happy. Today, Lori is joined by Bassima Mroue. 

(5:45) Lori asks Bassima, “Tell me about your business. What is it and why did this start?”

(9:58) Lori asks Bassima, “How did you scale into 6,500 stores?”

(12:00) Lori asks Bassima, “Did vendors get your idea right away or did you have to convince them?”

(13:27) Lori asks Bassima, “Did you always plan to be in grocery stores from the beginning?”

(16:54) Lori asks Bassima, “What are you really good at? And did you know it before you started this business?”

(17:29) Lori asks Bassima, “Did you raise money in the beginning?”

(20:38) Lori asks Bassima, “Let’s talk about raising money.”

(29:29) Lori asks Bassima, “For people who don’t want to get into business because they think they’re too sensitive, where would you tell them to focus?”

(32:33) Lori asks Bassima, “What is something that you have learned about yourself that has surprised you through building this business?”

(34:25) Lori asks Bassima, “How would you describe your relationship with challenge?”

(37:59) Lori asks Bassima, “What would you go back and say to your past self about why she has to continue on with the dream, even if it fails?”

(43:43) Lori asks Bassima, “Let’s say this had failed three years ago or two years ago. Do you think you’d be doing something again already?” 

(49:52) Lori asks Bassima, “Is there anything that you want to leave anyone with that came up for you?”

(51:38) Lori asks Bassima, “Where can we buy SkinTē?”