Category: Podcast

Today, I’m excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our chat, Nik breaks down the anatomy of an efficient ad, shares his techniques for growing and selling your brand online, and how to increase your audience engagement.

Nik emphasizes that nailing your organic social presence will build brand awareness and drive sales. Plus, he discusses the best starting point and where to make early investments when launching your business. Listen in if you are ready to sell your brand online and take your business to new heights.

 

CONNECT WITH NIK

Follow Nik on Twitter: @mrsharma

Connect with Nik on LinkedIn

Subscribe to Nik’s Newsletter

Check out Nik’s Website 

Listen to Limited Supply

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:37) Welcome back to Earn Your Happy. Today, Lori is joined by Nik Sharma. 

(4:41) Lori asks Nik, “Can you tell me what your companies are?“

(7:29) Lori asks Nik, “Did you always know you were capable of handling so many things at once?” 

(12:30) Lori asks Nik, “What are three pieces of advice you wish you had at the beginning of building?” 

(15:57) Lori asks Nik, “How do you track results?” 

(17:49) Lori asks Nik, “Where would someone who wants to launch a brand start?” 

(21:26) Lori asks Nik, “What do you think are some of the most important things to invest in at the beginning?” 

(25:00) Lori asks Nik, “How do we start getting outside of our group or current audience?” 

(25:38) Lori asks Nik, “When do we know when to collaborate with people or time giveaways?” 

(31:18) Nik breaks down how to make an advertisement and work with advertisers.

(33:25) Lori asks Nik, “How much are you tweaking and testing things before they start hitting?” 

(37:55) Lori asks Nik, “What did you need to make sure of to position yourself as a premium brand.” 

When pursuing our goals, we often prioritize the outcome and feel weighed down or exhausted by the efforts. Today, I encourage you to shift your perspective from being fixated on the results to linking dopamine to the process itself. By doing this, you will find joy throughout the challenges, fall in love with the tough moments, and celebrate every step of your journey! 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

Episode Timeline & Discussion Questions

(0:26) Welcome back to another episode of Earn Your Happy. 

(1:00) Lori reminds you that you never have to experience something alone

(3:15) Lori introduces the idea of attaching dopamine to the journey rather than the result

(5:51) Lori highlights how the tough times are where you find the most growth 

We have been incredibly busy lately! But despite the stress of constant travel and feeling like we each have two full-time jobs, we still manage to get everything done. By shifting your perspective on time and personal expectations, you will work with more passion and more intensity within smaller time constraints. Your capacity for quality work grows as you strengthen your ability to take on more tasks and tougher challenges. 

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show

 

Episode Timeline & Discussion Questions

(0:18) Welcome back to another He Said She Said episode of Earn Your Happy. 

(3:26) Lori and Chris discuss enjoying your busy life by shifting your perspective.

(4:57) Chris breaks down tips to help with managing stress with your time management 

(6:25) Chris shares an example for growing and taking control of your capacity.