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955. Expanding Your Brand Vision With GOLDSHEEP Founder

I’m joined by Keri Wilson, Founder and Chief Creative Officer of Goldsheep, a vibrant, one-of-a-kind athleisure brand that I’ve been obsessed with since it launched. Keri and I talk about the Goldsheep origin story and how her vision for the brand has evolved. We get into the challenges that she’s faced with building out systems and delegating tasks in order to scale, and Keri gets super candid about how she’s learned to not be the bottleneck in her business. We also discuss the consequences of not working within your zone of genius and how to recognize when it’s time to pivot. 

Connect with  Keri

Shop GOLDSHEEP: goldsheepclothing.com 

Follow GOLDSHEEP: @goldsheepclothing 

Follow Keri: @kerimariewilson 

 

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Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

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Episode Timeline & Discussion Questions

( 0:41 ) Welcome back to Earn Your Happy. Lori is joined by Keri Wilson on today’s episode. 

( 5:50 ) Lori asks Keri, “You’re a regular staple in most workout girls’ lives. What does that freaking feel like?”

( 8:50 ) Lori asks Keri about how she got her products out to fitness influencers and celebrities when she was first starting out. 

( 14:57 ) Lori asks Keri, “When did you know that you were really on to something?”

( 18:35 ) Lori asks Keri, “I want to know about what the expansion was like.”

( 21:19 ) Lori asks Keri, “Are you saying you’re finding that the company is kind of getting bottlenecked?” 

( 23:36 ) Lori shouts out today’s sponsor, Babbel. 

( 25:36 ) Lori asks Keri, “Are there ways to differentiate pivoting versus working through parts that are hard?”

( 29:01 ) Lori asks Keri, “What zone of genius will you be working in in this future picture of what you desire?”

( 31:12 ) Lori asks Keri, “Was their resistance around going to this retreat?”

( 35:42 ) Lori asks Keri, “How will you feel when you get off of this podcast?”

( 37:22 ) Lori asks Keri, “What do you want people to know right now?”

( 41:33 ) Lori asks Keri, “Any last words that are on your heart?”

954. Ways To Clear Your Mental Space To Free Your Energy!

One of the most powerful monthly practices that I have is to sit down and really go through what’s bogging me down and taking up too much of my mental space. It’s the tiny things done consistently that get you closer to your goals. It doesn’t always have to be a giant, scary leap. So, what’s draining your energy? Do you have to schedule that appointment or send that email that you’ve been avoiding? I promise that taking stock and moving the needle that tiny bit will give you the clarity and boost that you need to keep going.  

Connect with Lori

 

Episode Timeline & Discussion Questions

( 0:25 ) Welcome back to Earn Your Happy. Today, Lori is talking about how to release mental baggage and free up energetic space. 

( 1:59 ) Lori talks about her monthly journaling exercise. 

( 3:00 ) Lori describes how her body language changes when she gets in a cycle of overthinking or stress. 

( 4:39 ) Lori shares examples of small, consistent habits that make a huge difference in reaching your goals. 

( 7:04 ) Lori explains how this journaling practice has made a huge difference in her life. 

953. How To Use Storytelling To Boost Your Business

If you can learn how to teach through stories, then you’re not only going to be one of the most interesting people in the room, but it’s also going to enrich your content creation. Chris and I discuss the power of story and how to use it in your business. We illustrate why it’s so important to be an engaging storyteller and share tips for how to craft a message that will keep your audience engaged. 

Connect with Lori

 

Connect with Chris

 

Episode Timeline & Discussion Questions

( 1:53 ) Welcome back to another He Said She Said episode of Earn Your Happy. Today, Chris and Lori are talking about the power of story. 

( 1:59 ) Chris and Lori talk about their recent trip to Italy. 

( 4:08 ) Lori and Chris discuss why storytelling is so important for networking and business. 

( 9:50 ) Lori details her experience working with a writing coach. 

( 12:43 ) Lori and Chris share their tips for becoming a better storyteller. 

( 15:27 ) Reserve your spot at this year’s Elite Entrepreneur Mastermind at chrisharder.me/mastermind.