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Category: Uncategorized

882. How To Get Started With NFTs With Lisa Mayer

Posted on by Nick

If you’ve listened to any of our recent He Said, She Said episodes, then you know that Chris and I are super into NFTs and investing in the Web3 space. There’s so much buzz around this next stage of the internet that I wanted to invite one of the leading women in cryptocurrency onto the show to break down the basics of NFTs. Lisa Mayer is an entrepreneur and philanthropist who is the founder and CEO of Boss Beauties, a women-led global initiative that creates opportunities for girls and women through cutting-edge collaborations. We discuss what NFTs are, how to get started, and what to consider when investing in one. Lisa also shares her top security tips and how to get involved with Boss Beauties mentorship.

 

Connect with Lisa

 

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About Lisa:

Lisa Mayer is an entrepreneur, philanthropist and Founder & CEO of My Social Canvas and Boss Beauties. Born and raised in CT on a small family farm, it was there where she first learned about entrepreneurship and the value of hard work.

After working for edtech startups early on in her career, Lisa left the Silicon Valley scene to pursue her passion to help elevate young women through mentorship and social entrepreneurship. In 2012, with this vision she created My Social Canvas.

Lisa’s mission to equip young women with mentorship programs has impacted thousands of high school and college-aged girls all over the world spanning across 15 countries and over 400 educational institutions. Her work has been featured in Forbes, ELLE, on Bloomberg Live, and through Women@Apple a division of Apple’s Diversity Network Association.

In 2021, after spending 10 years helping to educate the next-gen of women and girls, Lisa launched Boss Beauties. The company is an extension of the same passion and goals she has championed for over a decade. 

The company’s first initiative tackled the male dominated NFT space and is one of the few female led NFT projects to date. 

Boss Beauties’ first NFT collection of 10,000 unique digital portraits capturing independent and diverse women sold out in its first hour becoming the first ever NFT collection to be displayed at the New York Stock Exchange. Reese Witherspoon, Eva Longoria, and Olympian Allyson Felix are among some of the celebrities who own pieces. In addition, Boss Beauties was also featured on the Nasdaq Tower for International Day of the Girl. 

A portion of proceeds from NFT sales go back to supporting their work mentoring young women worldwide. 

Lisa continues to fight to improve the lives of future generations of women through mentorship activations and collaborations such as Rolling Stone, Neiman Marcus, Hugo Boss, Mattel and more to be announced in 2022. 

Lisa currently resides in NYC with her husband and Boss Beauties Co-Founder Anthony and their son Hudson.

 

Discussion Questions & Episode Highlights

( 0:55 ) Welcome back to Earn Your Happy.

( 2:03 ) Lori gives some background on today’s guest, Lisa Mayer. 

( 4:07 ) Lisa joins the conversation. 

( 5:41 ) Lori asks Lisa to tell listeners about Boss Beauties. 

( 8:25 ) Lori asks Lisa, “What is an NFT? What does that stand for? And then what is web three?”

( 10:50 ) Lori asks Lisa, “​​What did that look like when you were watching the event?”

( 11:27 ) Lori talks about one of today’s sponsors, Indeed. 

( 14:01 ) Lori asks Lisa, “What is something that you wanted [Boss Beauties] to be when it started? And what is something that surprised you that you think it’s going to become?”

( 15:23 ) Lori asks Lisa, “What did you do? Who was involved? What were the main modalities that you launched?”

( 17:26 ) Lori asks Lisa, “Do you think that NFTs are here to stay, and why?”

( 19:29 ) Lori talks about another sponsor of today’s episode, Jenni Kayne. 

( 21:29 ) Lori asks Lisa, “How do I know where to look? What should I look for? What makes me think that this particular project of NFTs is going to be around for a while? Do I look at the founders or do I look at what I can do with it?”

( 25:19 ) Lori asks Lisa, “What do we need? What should we consider?”

( 29:30 ) Lori asks Lisa what kind of financial investment people can expect when they buy NFTs. 

( 30:33 ) Lori asks Lisa, “For people who are like, Oh, this is a new project, should I just jump in? Or is this something that’s just going to be hot because this person is attached? What is your theory on that when you’re looking at new projects personally?”

( 31:47 ) Lori asks Lisa, “How do they start making money?”

( 34:53 ) Lori asks Lisa, “Where do we start? How do I know if I’m a good candidate? What do you even do? How do you get connected to an artist? Are there people that run these projects? What do you need to do?”

( 36:51 ) Lori asks Lisa, “​​What’s the question that you wish more people asked you about NFTs?”

( 37:55 ) Lori asks Lisa, “Do we need to purchase an NFT? Is there a place to apply for that portion of it? What does that look like?”

( 38:34 ) Lori asks Lisa, “Can you tell me some of the things that you guys want to start doing for the people who are NFT holders in the future?”

( 41:27 ) Listeners can learn more at bossbeauties.com. Lori asks listeners to tag @bossbeautiesnft, @lisamayer, and @earnyourhappy on Instagram and share their biggest takeaway. 

881. Listener Q&A: How To Prepare For The Unknown

Posted on by Nick

We’re answering listener questions today about how to prepare for the unknown, what it’s like to go from concept to launch, and simple ways to get noticed by the people that inspire you. I explain how I do my ‘if this, then that’ exercise to be more solution-oriented and take action instead of sitting in the surprise. Lauren and I discuss what goes into a pitch deck, when we think it’s better to bootstrap vs. raise startup money, and how to make strategic hires that can help bring your vision to life and protect your energy. We also share how we’ve gotten into the rooms that stretch and inspire us, and our tips for how to expand into bigger networks. 

 

Connect with Lori

 

Connect with Lauren

 

Episode Timeline & Discussion Questions

( 0:26 ) Welcome back to another Earn Your Happy: Behind the Scenes of Building a Business episode. 

( 1:21 ) Lauren shares the first listener question, which is, “How do you best prepare for the unknown challenges of life and business?”

( 7:35 ) Lauren asks the second question, which is, “How to get from concept to pitch to bring everything to life?”

( 13:54 ) Lori says, “If you are discouraged by walls and by nos, then the entrepreneur route is probably not for you.”

( 15:22 ) Lauren asks Lori, “Can you also explain to people if they need a pitch deck, no matter if they’re getting investors or if they’re not getting investors? Do they still need a pitch deck to bring to a manufacturer depending on what they’re creating?”

( 17:39 ) Lauren asks Lori, “Okay, so then as far as pitch to bring it to life?”

( 25:19 ) The next listener question is, “How do you find the room that you should be in? And how do you get the women or men who inspire you to see you?”

( 30:12 ) Listeners can text LITE PINK to 310-496-8363 with their questions or topics that they want Lori and Lauren to cover in future episodes.

880. Gorjana Reidel & Iva Pawling On The True Reality Of Entrepreneurship

Posted on by Nick


It’s always so refreshing to have real, honest conversations about entrepreneurship with women who also have big visions. I’m joined by fashion powerhouse sisters Gorjana Reidel and Iva Pawling to talk all about what drives their creativity, how they lead from their intuition, and ways that they support themselves mentally as businesswomen, mothers, and wives. Gorjana and her husband Jason are behind the multi-million dollar gorjana jewelry brand, and Iva is the CEO and Co-Founder of Richer Poorer, an elevated essentials brand. They share how growing up in an immigrant household shaped their work ethic, what their biggest business challenges are, and what they do to relax and recharge. Plus, Gorjana and Iva share the story and design process of their first ever co-designed capsule collection for charity. 

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Connect with Iva

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About Gorjana:

Gorjana Reidel was born and raised in Serbia until she was seven years old and later made her way to the United States by way of Canada. She lived with her grandparents who were a significant influence to her creativity. Gorjana’s childhood home was full of handmade trinkets, which ignited her passion of creation and ultimately led her to visualize gorjana as a brand.

After completing her degree in Marketing at Arizona State University she moved with her (now) husband, Jason, to California. While working in the jewelry department at Neiman Marcus, Gorjana realized she had a love for jewelry design. She soon started working with a local designer to learn all aspects of the jewelry-making business. She set out to design fun, versatile jewelry that all of her friends would want – at an accessible price point.

At 26, she did just that. Gorjana launched her namesake jewelry collection with an accessible price point that had the look and feel of high-end jewelry. During their humble beginnings, Gorjana and Jason would drive thousands of miles selling their collection and fulfill orders from their apartment. The pair ultimately grew out of the apartment and into an artist’s studio in the canyon of Laguna Beach, California. 

gorjana has since grown into a multi-million dollar business with high-profile customers that include the likes of Michelle Obama. Gorjana still maintains the welcoming price point and customer experience, which has allowed the expansion of their DTC stores across the country, with more store openings announced in 2022. 

About Iva:

Iva Pawling is the CEO and Co-Founder of Richer Poorer. Iva has taken the company through fundraising, an early acquisition, and a founder buy back over the last decade. She leads the company’s strategic planning, brand direction and product category expansion with an irritating level of persistence. Iva has been featured in Forbes, Inc., LA Times and included in the 100 Powerful Women of 2020 in Entrepreneur Magazine. She has spent her entire 20-year career in the fashion industry, starting out in the PR closet at Kate Spade and ending in overseeing Brand Development for her sister’s namesake jewelry brand Gorjana, prior to founding Richer Poorer. Iva holds a B.S. in Communications from Arizona State University.

Discussion Questions & Episode Highlights

( 0:25 ) Welcome back to Earn Your Happy. Today, Lori is joined by Gorjana Reidel and Iva Pawling. 

( 4:14 ) Gorjana and Iva join the conversation. 

( 5:32 ) Lori says, “Where I would love to start out is have you guys remotely put your finger on what it is or what the mindset is that has made both of you really go for it, really get out there and create such amazing businesses.”

( 9:11 ) Lori asks, “Do you have suggestions for somebody who maybe did not have those challenges around like when you start needing to do hard things and be a beginner and start over if that’s not something that’s seen with your parents or kind of natural to their life?”

( 11:48 ) On entrepreneurship, Gorjana says, “maybe 20% will be fun and 80% will be really kind of nightmarish.”

( 16:02 ) Lori asks, “Can you kind of give me the differentiators of what you have seen throughout working with people of what you think the entrepreneur, the kind of the founder/CEO mindset, versus someone who’s going to help grow and scale that company?”

( 18:47 ) Lori asks, “What is your zone of genius? When are you at your best? And how have you applied that in your businesses?”

( 20:52 ) Lori asks, “Can you share anything that has come from instinct for both of you recently that might seem weird to someone else, or something that you just know that you had to do straight from your gut?”

( 26:20 ) Lori asks how they overcame people telling them that they were entering an oversaturated market and how they knew to keep pushing forward. 

( 31:58 ) Lori asks, “What do those conversations look like if I got to sit down and listen to you guys with a glass of wine or whatever you love to drink?”

( 36:43 ) Lori asks, “Are there things that you do to support yourself mentally?”

( 40:27 ) Lori asks, “Do you have to just say, Okay, the fires will burn, but I am going to go recharge?”

( 48:00 ) Lori asks, “Can you tell me about the charity, about the collection?”

( 50:07 ) Lori asks, “What is your goal?”

( 51:28 ) Listeners can shop the collection at gorjana.com/gorjana-x-richer-poorer.