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Category: Uncategorized

870. Out Of The Box Marketing Ideas To Be Grow An Audience

Posted on by Nick

Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we’re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it’s more important to just put something out there instead of constantly tinkering with it until it’s ‘perfect.’ Lauren and I also touch on how we’re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does! 

 

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Episode Timeline & Discussion Questions

( 0:19 ) Welcome back to Earn Your Happy.

( 1:25 ) Lori says to Lauren, “I just want to know how your experience was and what you learned from your three days away.”

( 8:17 ) Lori introduces today’s topic, outside the the box marketing. 

( 10:10 ) Lori asks Lauren, “What are some things that we’re talking about right now for out of the box marketing?”

( 12:54 ) Lori asks Lauren, “Would you share some of the options for people if they want to build a text list? Would you name off some of the companies?”

( 16:23 ) Lori talks about getting Lite Pink into in-person events. 

( 18:49 ) Lori explains the strategy behind opt-ins. 

( 20:54 )  Lori asks Lauren, “What would you say is some of the golden thread of what already existed when you came in with the Lori Harder brand and then a golden thread with Lite Pink?”

( 23:13 ) Lori says, “Where I have fallen short is in the cohesion of branding.”

( 24:29 ) Lauren says, “You need to start before you’re ready and you adjust and go along the way.”

( 26:26 ) Lori talks about why they’re looking at creating an app. 

( 27:14 ) Lori shares why she decided to write a second book. 

( 28:14 ) Lori and Lauren discuss getting Lite Pink on TikTok. 

( 32:25 ) Lauren says, “Be present and have fun no matter what you’re going through.”

 

869. Is it Hustle? Or is it Flow?

Posted on by Nick

Chris and I have noticed this big cultural shift from the hustle and grind mindset to letting things flow and take their natural course. Which one is better? Like most things, I think it’s best to exist somewhere in the middle of the two extremes. We talk about learning how to hustle with boundaries, giving yourself at least one day a week to be present, and practicing intentional planning. There are moments and seasons when you’re going to have to give it your all, but recognize that you and your team need time to recharge afterwards. Chris and I share how we’ve found the balance of hustle and flow and our advice for avoiding burnout as an entrepreneur. 

 

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Connect with Chris

 

Episode Timeline & Discussion Questions

( 0:21 ) Welcome back to another He Said She Said episode of Earn Your Happy.

( 2:36 ) Chris introduces the topic of today’s episode, figuring out if it’s better to hustle or flow. 

( 3:34 ) Lori says, “There’s that old saying that the truth is always somewhere in the middle.”

( 4:19 ) Lori says, “It depends on how big your dream is and it depends on what season you are in.”

( 6:08 ) Lori talks about how she’s approaching her plan with her second book. 

( 8:19 ) Chris talks about the concept of hustling with boundaries. 

( 10:25 ) Lori says, “You will be better if you somehow could mark off just one day to be present.”

( 11:39 ) Chris says, “When you’re within the container of work, that’s where you’re hustling and leaving every last drop that you possibly have to leverage.”

( 14:34 ) Chris talks about how much better his days have been since he turned off his text notifications. 

( 16:03 ) Lori says, “It’s constant launching, landing, refueling.”

( 16:28 ) Lori highlights the importance of giving your team time to recharge, too. 

( 16:58 ) Text DINNER to 310-421-0416 to be considered for a spot at our cancer research fundraiser dinner event. 

868. Making Peace With Unmet Expectations With Jordan Lee Dooley

Posted on by Nick

Jordan Lee Dooley is back to catch up on everything that’s been going on since she was last on the show for Episode 436! Jordan is a national bestselling author, speaker, founder and CEO of the Own It Academy, and host of the top-rated SHE podcast. She just came out with her latest book, Embrace Your Almost: Find Clarity and Contentment in the In-Betweens, Not-Quites, and Unknowns, which is perfect for the season of business that I’m in right now. It’s meant for the person who’s like, geez, I’ve done everything right, and things still seem to be going wrong. Sound familiar? Because I know I can definitely relate. 

We discuss how to make peace with setbacks and unmet expectations, the role that adversity plays in our ability to gain clarity, and how to cultivate a life that you really like. Jordan shares some projects that have been healing and opening her mind to life outside of her business, and she offers suggestions for how other overachievers can find hobbies that they love. We touch on why it’s so important to lean into taking care of your well-being and get out of your bubble. Jordan has so much wisdom from what life is like when you’re in limbo, so listen in to hear more of her story.

 

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Connect with Lori

 

About Jordan:

Jordan Lee Dooley is a National Bestselling Author, Speaker, Founder/CEO of the Own It Academy, and Host of SHE, a top rated podcast for women. Her trajectory started with a small Etsy shop she started in college, and now her mission is to help women live their purpose and create a livelihood doing what they love so they can leave a legacy. She also sits on the Board of Advisors for Liberty University’s School of Business, and has been featured on Forbes, Inc Magazine, SUCCESS Magazine’s 30 Under 30 List, and more. Jordan is an Indiana native, an advocate of working in your slippers, and happily married to her college sweetheart, Matt.

 

Discussion Questions & Episode Highlights

( 1:06 ) Welcome back to Earn Your Happy. Jordan Lee Dooley joins Lori on the show today. 

( 3:38 ) Jordan joins the conversation. 

( 5:11 ) Lori asks Jordan, “Why don’t you tell me a little bit about the journey to this particular book?

( 10:15 ) Lori asks Jordan, “When do you know to either pivot or how do you take the signs? What does that look like?”

( 16:34 ) Jordan details how adversity creates clarity. 

( 20:03 ) Lori shouts out one of today’s sponsors, Jenni Kayne. 

( 23:10 ) Lori asks Jordan, “Tell me all of the things about how we can better handle the waiting season.”

( 28:37 ) Lori talks about another sponsor, Little Passports. 

( 31:57 ) Jordan breaks down the difference between complacency and contentment. 

( 33:46 ) Lori asks Jordan, “What are some things that we can do or some practices that you did?”

( 40:06 ) Jordan highlights how she took time to care for her health and well-being. 

( 42:03 ) Lori asks Jordan, “How do we reassess or really get behind the ‘why’? What did you do?”

( 46:23 ) Lori asks Jordan, “Tell me about some things we didn’t touch on that are in your book and who the perfect person is for this book.”

( 48:39 ) Jordan’s book is available everywhere books are sold. 

( 49:16 ) Lori encourages listeners to tag @jordanleedooley and let her know what their biggest takeaway was, and share her book.