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Category: Uncategorized

986. Let Us Save You Ten Years With This Advice

Posted on by Nick

There are three things that Chris and I wish we would’ve known at the beginning of our careers. These lessons would’ve helped us collapse time and experience more sustainable growth. Over the years, we’ve learned how important it is to prioritize equal-energy relationships, invest in the right employees and mentors, and turn down opportunities that aren’t aligned with our goals. In this episode, we reflect on some of the major lessons we’ve learned and tools we use to stay focused.

Connect with Lori

Connect with Chris

Episode Timeline & Discussion Questions

(0:33) Welcome back to another episode of He Said She Said on Earn Your Happy. Today, Lori and Chris are talking about three lessons they wished they learned earlier in their careers. 

(1:15) The first one is making sure that they’re surrounded by the right people for the right reasons. 

(7:25) The second lesson is to spend money on mentors and employees that help you collapse time. 

(7:52) The third lesson is to say no to anything that doesn’t align with where you want to go. 

(11:48) Lori explains how declining invitations and business opportunities that don’t really move the needle help her spend more time with loved ones and focus on projects that generate revenue. 

(14:59) Apply now for the 2023 Elite Mastermind: chrisharder.me/mastermind

985. How To Write Copy That Sells with Writing Coach Kelsey Formost

Posted on by Nick

Businesses that prioritize copywriting see 300% more conversions than businesses that don’t, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience. 

We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space. 

Kelsey has so much wisdom when it comes to writing and marketing, so you don’t want to miss this strategic conversation!

 

CONNECT WITH KELSEY 

Check out Kelsey’s free downloads and other offerings: kelseyformost.com 

Follow Kelsey: @kelsey.writes 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:49) Welcome back to Earn Your Happy. Today, Lori is joined by Kelsey Formost. 

(4:10) Lori asks Kelsey, “When did you first see that trend and realize words are really important?”

(8:43) Lori asks Kelsey, “What are some of the things to do when people are first trying to get their personal brand or product out there?”

(9:54) Lori asks Kelsey, “What are some of the first steps that you do with somebody who clearly needs to dial it in?”

(14:16) Lori asks Kelsey, “For the people who have so much copy everywhere and are over-explaining, how do we help them realize that less is way more?”

(23:08) Lori shouts out the sponsor of today’s show, Soul CBD. 

(26:40) Lori asks Kelsey, “How does it show up in an email? How does it show up on social? How does it show up in conversation?”

(33:43) Lori asks Kelsey, “Obviously, we want people to buy our product. How can we get them to do that?” 

(39:11) Lori asks Kelsey, “I’m so curious on how personal brands are going to be using influencers? How are you seeing this? How do we do it? How do we engage?”

(45:47) Lori asks Kelsey, “Any last words that you want to have people walk away with that are coming up for you?”

(47:05) Lori asks Kelsey, “How can we get your freebie that you just mentioned or be able to work with you?”

984. 5 Ways To Kill Boredom And Blues

Posted on by Nick

Are you bored or are you just lacking energy? I’m sharing five things that have made a huge difference in how I show up in all different areas of my life. I explain why it’s so important to make time for new and unique experiences, especially things that make you scared. I also share one of the biggest factors that has increased my productivity and creativity this year.

Connect with Lori

Episode Timeline & Discussion Questions

(0:21) Welcome back to Earn Your Happy. In this episode, Lori is talking about how to create more energy in your life. 

(2:29) Lori’s first suggestion is to do more things that you like doing. 

(5:01) The second tip is to release your expectations. 

(6:18) Number three is to do things that make you scared or nervous.  

(7:34) Number four is to try new things.  

(8:46) The last tip is to change up your work environment and space.