Author: Nick

We’re joined by Danny and Brianne Hoefelmann, co-founders of The Good In Media, to talk about how they’re using their podcast and video content agency to help people expand their impact. 

When Danny made it his mission to find out what happiness meant to him, my podcast was one of the first to pop up on his search. After committing to self-development work and getting his wife Brianne on board for it too, they knew they wanted to amplify authentic, inspiring voices. In our conversation, they share their top tips for people who want to create audio and video content and walk us through how to get started. 

Listen to the full episode today on @applepodcasts and @spotifypodcasts and share your biggest revelation in a review! Hope you love it.

 

CONNECT WITH DANNY & BRIANNE 

Follow The Good In Media: @thegoodinmedia

Follow Danny: @thegooddanny 

Follow Brianne: @briannehoefelmann 

Listen to The Good In Today

 

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show 

 

Episode Timeline & Discussion Questions

(0:23) Welcome back to another He Said She Said episode of Earn Your Happy.

(0:57) Chris asks Danny, “Would you mind telling the story of how you found Lori’s podcast in a time of need?”

(5:25) Lori asks Danny, “In your family, did you see people talking about their emotions or was that stuff not talked about?”

(8:28) Chris asks Brianne, “What were you thinking during Danny’s period of depression?”

(9:41) Chris asks Brianne, “What did your communication look like at that time?”

(11:48) Chris asks Danny, “How’d you go from where you were to then deciding that you guys were going to help amplify other people’s voices?”

(18:00) Chris asks Danny, “Was it an active choice to show up with positivity?”

(22:41) Chris asks Brianne, “What’s important to starting a podcast today? How difficult is it really? And how many shows a week should they be doing?”

(24:36) Chris asks Brianne, “What is the least expensive way you think someone could start a podcast and then if they want to use an agency, what should they budget for that?”

(27:14) Chris asks Danny, “Why should we take the extra step of getting video content while we record and what’s the easiest way to do so?”

(30:26) Lori asks Danny, “You also have something else that you’re gonna do for people who need to be more consistent. What is that?”

The Comfort Crisis is one of the most transformative books I’ve ever read and has completely changed how I approach my life and business. The author of that book, Michael Easter, joins me on this episode to break down key findings from his research, including how embracing discomfort actually boosts health and happiness. 

In our conversation, Michael gives the backstory to what inspires his research of the evolutionary need to be challenged and highlights what he’s learned from remote communities all over the world. Drop your takeaways with us into the comments (and in a review on @applepodcasts) – I know you’ll have a ton!

 

CONNECT WITH MICHAEL 

Follow Michael: @michael_easter 

Learn more about Michael: eastermichael.com 

Get your copy of The Comfort Crisis 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

 

EPISODE TIMELINE

(0:29) Welcome back to Earn Your Happy. Today, Lori is joined by Michael Easter. 

(4:23) Lori asks Michael, “Where did the concept for The Comfort Crisis come from?”

(5:33) Lori asks Michael, “What was your experience like getting sober?”

(11:24) Lori asks Michael, “Can you share a little bit about where we’re at in America with how we’re viewing life’s comforts and challenges?”

(14:54) Lori asks Michael, “You have this theory of choosing your hard. How did this get introduced into your life?”

(20:33) Lori asks Michael, “What would you say are some of the biggest emotional changes for you when you look back at the man you were before and then the man you were after incorporating these principles into your life?”

(27:18 ) Lori asks Michael, “Tell me about how you perceive challenges now.”

(30:58) Lori asks Michael, “You talk a lot about how talking about death, experiencing death, and learning about death on a daily basis has made a lot of cultures experience more happiness. Can you share a little bit about that?”

(40:56) Lori asks Michael, “You have a blueprint for leveraging discomfort. What does that look like?”

(44:40) Lori asks Michael, “What do you say in those moments when you’re not feeling inspired to show up?”

(47:25) Lori asks Michael, “Who would you be right now if you weren’t living this way?”

(50:18) Lori asks Michael, “I know that people who listen to this podcast want to get to the next level, but there’s something blocking them from getting there. What would you suggest for them?”

Are you willing to set your ego aside and sell the solution that somebody needs? That’s the key to being successful in sales. So many people feel afraid of coming off as pushy or receiving rejection, but in this episode, I’m sharing how I learned to reframe those limiting beliefs and fall in love with sales. Money creates opportunities, choice, and impact, but you won’t get there without building up your confidence as a salesperson. 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

Episode Timeline & Discussion Questions

(0:30) Welcome back to Earn Your Happy.

(1:50) Lori recaps her weekend at Stagecoach. 

(4:13) Lori encourages listeners to reflect on why they’re afraid of selling. 

(8:17) Lori shares quotes from sales leaders that have helped her transform her mindset around selling. 

(13:22) Lori looks back on the criticism she received when she first started in network marketing. 

(19:02) Lori emphasizes how sales are an equal energy exchange.