Category: Podcast

If you want to make a meaningful impact through your products, your company, or your message, it’s crucial to understand the science of influence. Today, I’m joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior. 

In our conversation, Dr. Cialdini discusses why people say “yes,” why they buy, and how you can apply the principles of influence to your business. He also equips you with tools to ethically navigate the world of marketing, get people to invest in you, and strengthen your team’s productivity with simple language shifts.

 

CONNECT WITH DR. CIALDINI

Sign up for Dr. Cialdini’s Newsletter: cialdini.com/newsletter

Check out Dr. Cialdini’s book: Pre-Suasion: A Revolutionary Way to Influence and Persuade

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

EPISODE TIMELINE

(0:30) Welcome back to another episode of Earn Your Happy. 

(5:01) Lori asks Dr. Cialdini, “What is the biggest change in your life going from the Midwest to where you are now?”

(7:58) Lori asks Dr. Cialdini, “How did you start to become known as the person who talks so much about influence and persuasion?”

(10:17) Dr. Cialdini discusses shared identity. 

(11:26) Lori asks Dr. Cialdini, “Where do you see your book applied in the world?” 

(12:47) Lori asks Dr. Cialdini, “What are the seven principles?”

(21:36) Lori asks Dr. Cialdini, “What kind of language can you use to stop no shows?” 

(23:10) Dr. Cialdini breaks down social proof. 

(29:44) Dr. Cialdini talks about how to get people to like you and your product. 

(33:01) Dr. Cialdini highlights authority as a means for reducing uncertainty. 

(36:02) Dr. Cialdini discusses the importance of valuable scarcity. 

(40:25) Dr. Cialdini shares the newest principle, unity. 

(44:23) Lori asks Dr. Cialdini, “What is your new project, the ethical influence applications for business?” 

As we navigate societal pressures and the fear of non-acceptance, we often edit our true selves in inauthentic ways. But, editing yourself and suppressing your emotions will heavily strain your relationships and can even manifest into physical illnesses. Today, I encourage you to embody your authentic self, let go of self-editing tendencies, and seek environments where you can freely express yourself. Listen in if you want to reclaim your power, improve your energy, and cultivate deeper connections with those you love!

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

Episode Timeline & Discussion Questions

(0:29) Welcome back to another episode of Earn Your Happy. 

(5:37) Lori introduces the concept of suppressing yourself. 

(9:19) Lori discusses the importance of surrounding yourself with people that accept you. 

(12:16) Lori highlights finding a third party to work through suppressed emotions.

Chris and I are constantly asked about our investment strategies, and today, we’re breaking each of our investments down by the level of risk associated with them! We encourage you to invest in yourself and your business before anything else, as it’s the least risky and most crucial investment you can make. From there, we dive into how we approach low-fee index funds for long-term retirement goals, individual stocks, and real estate investments for passive income. We also touch on the potential gains and losses of Web3 investments and exotic opportunities such as cryptocurrency and start-ups. 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

 

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show

 

Episode Timeline & Discussion Questions

(0:22) Welcome back to another He Said She Said episode of Earn Your Happy. 

(2:38) Chris and Lori share what their personal investments are.

(7:08) Chris unpacks foundational investments that you can set aside for your future.

(9:04) Chris explains how to invest in individual stocks.

(10:57) Chris and Lori highlight their real estate funds.

(13:01) Chris discusses various passive income funds and where to find those investments.

(14:53) Chris discusses Web3 investments and exotic opportunities.

(17:06) Chris and Lori talk about investing in start-ups and how to get in rooms with high-profile people.