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909. How To Get The Attention Of Anyone You Want

One of the most common questions that I get from listeners who are trying to build their platform is how to become valuable enough so that people with more influence actually want to return the favor or collaborate. I’m not going to lie, it requires you going the extra mile and finding creative ways to stand out from the crowd, but I promise that the time and energy you put in will pay off. There are three main things that people want when they’re looking for an equal energy exchange, and in today’s episode, I break down what those are, plus a couple of bonus ones. I also share my top tips for how to approach communication with people you want to collab with and some of my personal experiences with getting on someone’s radar. 

 

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Episode Timeline & Discussion Questions

( 0:47 ) Welcome back to Earn Your Happy.

( 1:14 ) Lori reads a podcast review from a listener. 

( 2:01 ) Lori says, “Today I want to talk about how to become valuable enough to people that they actually want to return the favor or collab.” 

( 3:29 ) Lori talks about her experience trying to get into a group of authors, but she didn’t have a lot of value to add to the collective at that time. 

( 5:58 ) Lori says the number one thing that people want is more eyes on their product, on their business, at their events, or listening to their podcasts. 

( 7:00 ) Lori shouts out today’s sponsor, Little Passports. 

( 8:37 ) The second thing that people want is money. 

( 10:28 ) The third thing is connections. 

( 12:26 ) Lori says, “Please never expect anything in return for offering value to someone unless truly you come with that exact ask and expectation.”

( 14:57 ) Lori asks listeners to share their biggest takeaway with her and post a review on Apple Podcasts. 

908. How To Start Something New With Less Risk

What do you feel like is totally out of reach for you, and why? Maybe it’s hosting an event, launching a product, or adding on another service to your line up, but regardless of what arena you’re in, my number one piece of advice is to start small and scale from there. Lauren and I share examples of what it looks like to fine tune your idea and make it small enough so that you can get it off the ground. We discuss the importance of tapping into your message, audience, and marketing, and finding a through line that lets you show up as your authentic self in everything that you do. Plus, we recap what’s been going on with Lite Pink and our lives outside of work recently! 

 

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Episode Timeline & Discussion Questions

( 0:26 ) Welcome back to Earn Your Happy.

( 2:44 ) Lori asks Lauren, “I know that you’ve had some issues with your cat that’s been super challenging and distracting. How do you compartmentalize that?”

( 5:50 ) Lori says, “We’re gonna talk about starting something new with a lower risk or a lower barrier of entry.”

( 10:18 ) Lauren says, “Start smaller, and test it out and see what actually works before you go really big to make it even more successful.”

( 13:19 ) Lori talks about what white labeling is. 

( 15:05 ) Lauren talks about the events that she did with barre3 and other local businesses. 

( 16:35 ) Lori emphasizes the importance of honing in on your messaging, audience, and marketing. 

( 20:29 ) Listeners can text LITE PINK to 310-496-8363 with their questions or topics that they want Lauren and Lori to cover in future episodes. 

907. The Fastest Way To Get Out Of A Funk

The human experience, especially as an entrepreneur, can feel like a never-ending roller coaster. I recently had a day where I was feeling super low and in my head about the direction of my life, but I was able to snap out of it by talking to our new neighbors and sharing my business experience. Chris and I have realized that we’re happiest when we’re living our purpose, which for us means building something, working hard, and creating meaningful experiences with people that we love. By getting out of my own world and helping uplift someone else, I inevitably feel better and start climbing to the top again. 

 

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Episode Timeline & Discussion Questions

( 0:29 ) Welcome back to another He Said She Said episode of Earn Your Happy.

( 0:55 ) Lori says, “At every single level, no matter where you are, you’re always going to ride the roller coaster of being human.”

( 2:18 ) Lori says, “There are so many things going on in your world that can make you ride this roller coaster even harder.”

( 2:55 ) Lori talks about what put her in a funk recently. 

( 5:09 ) Lori says, “I think really snaps us all out of it and steps us out of it quicker is putting ourselves into a position where we can help other people and get out of your freaking head.”

( 7:34 ) Chris asks Lori, “So that’s how you were feeling today, and then something happened for you. Tell me about it.” 

( 9:02 ) Lori says, “God is literally doing this to get me out of my head right now. Because nothing else would snap me out of my head unless I had to go connect with other people and get outside of my little world that I created.”

( 12:33 ) Listeners can text BULLETPROOF to 310-421-0416 to take advantage of Early Access VIP pricing of Chris and Lori’s new course. 

( 13:55 ) Listeners can tag @chriswharder and @loriharder and let them know their biggest takeaway from this episode.